Prof Dr. West has recently published, with Paolo Gaiardelli and Nicola Saccani, ‘Modern Industrial Services – A Cookbook for Design, Delivery, and Management’, which illustrate the service challenges and provides an actionable change management roadmap for businesses.
During the discussion, Prof Dr. West provided some insights into his book and discussed with Kris a wide range of topics related to servitization and advanced services.
In this excerpt, the two reflect on how service businesses have been resilient during tough times over the years, such as the pandemic and economic crises.
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