The third and final session of Copperberg Select’s Virtual Academy focused on a role that sits at the centre of...

The opening session of Copperberg Select’s Virtual Academy set a clear direction for the day: service is no longer a...

How do manufacturers turn customer insight into a value proposition that drives growth and reshapes the business model? Nick Saraev...

In many industrial organisations, service departments operate in the background, where they are vital but too often overlooked. But as...

Every modern organization is swimming in customer data. Purchases, service inquiries, website clicks, marketing responses, social media activity—every interaction leaves...

In many organizations, customer information is scattered across different systems. Sales teams manage deals, service teams handle support requests, finance...

When a customer reaches out about a delayed shipment, legacy CRM systems often show each team only a fragment of...

Service transformation doesn’t start with tools. It starts with how people think…

The field service and manufacturing sectors have long been built on reliability, craftsmanship, and deep technical knowledge. Yet, they now...

The true challenge for organizations is not the AI technology but the ecosystem that supports it, especially the data infrastructure....