Are inefficiencies quietly draining your service margins? In this episode of Copperberg Conversations on Manufacturing Matters, Kris Oldland, Editor-in-Chief at Copperberg, speaks with Luke Huckerby, Director of Strategic Business Development at Syncron, to discuss how OEMs can close profit gaps, strengthen customer relationships, and move confidently toward more advanced service models.
What You’ll Learn in This Episode:
- Advanced Services: Opportunities & Threats — How service contracts help secure long-term loyalty, drive recurring revenue, and why OEMs that don’t evolve risk losing ground to third-party providers and shifting customer expectations.
- Why Synergising Service Lifecycle Management Is Essential — Learn how linking operations across departments builds stronger service performance and why service contracts are the natural point of alignment.
- What Are the Threats Lurking in Your Service P&L? — From poor contract pricing to invisible revenue leaks, Kris and Luke reveal the traps hiding inside many OEM service organizations, and how to root them out.
- The Impact of Syncron’s New Contract Pricing Solution — From predictive costing to scalable pricing models, see how this solution helps OEMs simplify complexity and make smarter decisions faster.
- Does Critical Tech Offer a Competitive Edge—or Just Keep You in the Game? — Why adopting advanced technology may give OEMs a head start today, but could soon become a basic requirement to stay relevant in an increasingly servitized market.
For OEMs serious about driving service transformation, this conversation is a powerful starting point.
Time Stamps:
- 00:00 — Introduction to the Discussion
- 05:06 — Identifying Revenue Leakage in Service Contracts
- 07:00 — The Shift from Cost Center to Profit Center
- 11:29 — The Importance of Service Contracts
- 13:01 — Data Flow Challenges in Service Organizations
- 19:59 — Understanding Servitization and Its Steps
- 26:59 — Understanding Customer-Based Pricing
- 34:49 — Navigating Third-Party Threats
- 43:18 — The Importance of Technology Adoption
- 52:28 — Outro
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