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The Execution Era Begins: Service Transformation Gets Real in 2026
The past year was one of reflection and learning for the aftermarket and service industry. Beyond the buzzwords and big...
Service’s Missing Voice: Why Field Technicians Now Drive Business Outcomes
The third and final session of Copperberg Select’s Virtual Academy focused on a role that sits at the centre of...
Why Service Is Now the Core of Competitive Advantage
The opening session of Copperberg Select’s Virtual Academy set a clear direction for the day: service is no longer a...
Aftermarket & Service in Focus: 2025 Review & 2026 Outlook with Lisa Hellqvist
“2025 was the year the execution gaps became impossible to ignore.” That is how Lisa Hellqvist, Managing Director at Copperberg,...
Communicating Value Across Markets: Inside ABB Electrification’s Value Strategy w/ Coralie Bordeaux
In this episode, we explore how ABB Electrification communicates value across markets worldwide. Coralie Bordeaux, Global Marketing Program Lead for...
Making Servitization Happen: Building the Value Proposition
How do manufacturers turn customer insight into a value proposition that drives growth and reshapes the business model? Nick Saraev...
Making Service Visible, Making It Count
In many industrial organisations, service departments operate in the background, where they are vital but too often overlooked. But as...
From Data Overload to Actionable Intelligence: Making CRM Work for the Modern Enterprise
Every modern organization is swimming in customer data. Purchases, service inquiries, website clicks, marketing responses, social media activity—every interaction leaves...
Breaking CRM Silos: How Enterprise-Wide Intelligence Drives Growth
In many organizations, customer information is scattered across different systems. Sales teams manage deals, service teams handle support requests, finance...
AI-Powered CRM: The Journey Customers Actually Want
When a customer reaches out about a delayed shipment, legacy CRM systems often show each team only a fragment of...
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