Service Design in Action: From Theory to Field Execution
Across manufacturing, spare parts operations are under pressure from multiple directions: aging installed bases, volatile supply chains, escalating customer expectations,...
Post-Purchase Intelligence: Using Parts Data to Drive Design and Service Strategy
Across industrial manufacturing, spare parts are no longer a logistical afterthought; they are becoming a strategic sensor network. Every component...
Hyperpersonalization in B2B E-Commerce
Industrial eCommerce is entering a decisive new phase.
Managing Hybrid Product-Service Contracts
Manufacturers are rapidly moving beyond the sale of physical assets towards integrated offerings that blend equipment, software, and long-term service...
Aftermarket & Service in Focus: 2025 Review & 2026 Outlook with Lisa Hellqvist
“2025 was the year the execution gaps became impossible to ignore.” That is how Lisa Hellqvist, Managing Director at Copperberg,...
Communicating Value Across Markets: Inside ABB Electrification’s Value Strategy w/ Coralie Bordeaux
In this episode, we explore how ABB Electrification communicates value across markets worldwide. Coralie Bordeaux, Global Marketing Program Lead for...
Making Servitization Stick: Lessons on Alignment, Value, and Trust with Umayal Palaniappan
“Servitization succeeds when the product becomes a subset of service.” That is how Umayal Palaniappan frames what it truly means...
Event Highlights: E-Connect 2025 – Power of 50
At E-Connect – Power of 50 in February 2025, Copperberg gathered 50 digital commerce leaders in Cologne for a focused...
Tackling Service Revenue Leakage in OEMs with Syncron’s Luke Huckerby
Are inefficiencies quietly draining your service margins? In this episode of Copperberg Conversations on Manufacturing Matters, Kris Oldland, Editor-in-Chief at...
Sustainability in Service Summit 2024: Highlights from the First Edition
In December 2024, 50 service and aftermarket leaders gathered in snowy Stockholm for the first-ever Sustainability in Service Summit. This...
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