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Copperberg Select: Redefining the B2B Digital Buying Journey: 10 September 2026
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Home TOMRA NOTES

Thilo

  1. Servitization models are outcome based models which could include assets as well. As target of service provider and customer are aligned, this is a tool for true partnership.
  2. Implementation needs cross-departmental buy-in. 52% of companies changed the service structure to enable servitization, while 72% changed the sales approach.
  3. Technology to  empower servitization are

    • IoT (i.e. assets capable of connecting remotely) – 100%

    • Data Analytics/Big Data – 71%

    • FSM System – 69%

    • Artificial Intelligence – 64%

    • CRM System – 58%

Copperberg Select: Sustainability and Service Profitability: 24 September 2026 Copperberg Select: Sustainability and Service Profitability: 24 September 2026 Copperberg Select: Sustainability and Service Profitability: 24 September 2026
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