Tag: Service Strategy

Is marketing service excellence an endless battle? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News ...

The Disconnect between Marketing Leadership and Service Leadership

Do service leaders and marketing leaders speak the same language? Kris Oldland, Editor-in-Chief, Field Service News is joined on the ...

The Difference Between Effectiveness and Utilisation

What Should Service Directors Focus on to Achieve Successful Service Marketing?

Is your service marketing on target? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital ...

Video Report: Bridging the Gap – The Customer and the Mobile Workforce (2018)

How Big is the Difference between Upselling Service to Existing Clients and Selling Service to New Clients?

Do we need a different skill set for upselling? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field ...

What Are the Sectors the Field Service Industry Should Learn From When It Comes to Service Marketing?

What can we learn from those outside of our usual sphere of influence? Kris Oldland, Editor-in-Chief, Field Service News is ...

Deconstructing the Service Delivery Value Chain and Research What Your Customer Wants

Are you prepared to take things apart to meet customer needs? Kris Oldland, Editor-in-Chief, Field Service News is joined on ...

White Paper: Beyond Remote Service: Is now the time to redefine service delivery? (2021)

Digital Transformation

Is Remote Service Here to Stay?

We've come a long way in a short time. Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field ...

Why field service companies are increasingly turning to servitization

Discovering servitization in the new normal FSN Research recently undertook a detailed study in partnership with HSO to understand precisely ...

The Difference between Customer Satisfaction, Customer Experience and Customer Success

Is customer success the natural evolution of customer satisfaction? Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field ...