Kris Oldland, Editor-in-Chief and Founder, Field Service News outlines why he believes servitization should be seen as a spectrum rather than a journey.

In this presentation, first given at the Field Service Forum CCE in late 2022, Oldland reflects on the many conversations he has had with key leaders in the servitization space. 

In doing so he explains why having spent more than a decade covering the topic he has come to the conclusion that while their may be a journey to reach a maturity level where you can deliver servitized elements within your service portfolio, the real destination is at a spectrum of solution offerings that can and should be adapted to customer needs.