Event Highlights: E-Connect 2025 &#8211; Power of 50

At E-Connect – Power of 50 in February 2025, Copperberg gathered 50 digital commerce leaders in Cologne for a focused day of insight and exchange around the theme: “Transforming E-Commerce for Continuous Growth.”

From real-world challenges to future-facing strategies, this recap captures the moments that mattered.

Inside the Episode:

Delegate Spotlights: Hear firsthand from attendees representing Kalmar, Sandvik, and Ammann Asphalt GmbH. From digital nudges to adoption roadblocks, their reflections show how e-commerce leaders are navigating change in different contexts.
Keynote Soundbites: Discover what stood out from the main stage. From Roehm’s practical take on behavioral nudges to commercetools’ call for generational relevance, and Schneider Electric’s reality check on buyer expectations, these talks reframed what’s possible in modern B2B commerce.
Roundtable Debriefs: With five interactive sessions running throughout the day, our moderators from Coveo, Sana Commerce, PROS, and Valtech reveal the patterns and takeaways they saw emerge, from the role of AI in personalization to unlocking pricing potential.
Themes to Take Forward: From AI’s growing influence on the buyer journey to the importance of starting small and building confidence, the day’s conversations centered on one common theme: practical progress over perfection. As Kathy Miller of TVH reminded us, “Don’t boil the ocean.”

If you missed the event or want to revisit the standout moments, this episode brings the conversation to you, one voice at a time.

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