Selling the Concept of Servitization Perhaps the biggest hurdle companies face when it comes to innovation is convincing others, especially...

Reframing the Service/Product Conversation The dichotomy between sales and service is changing beyond recognition. However, we must remember that in...

The Multiple Challenges of Servitization It is of course a massive understatement to say that servitization is a challenging strategy...

Exclusive reporting from the inaugural Field Service News Think Tank session