Boosting Engagement and ROI at In-Person Industry Events with Åsa Karphammar and Amjy Hussain

In-person industry events are more than just networking opportunities; they’re powerful engines for business growth, especially in hard-to-reach sectors like manufacturing. In this episode of Copperberg Conversations on Manufacturing Matters, Åsa Karphammar, Commercial Director at Copperberg, and Amjy Hussain, Senior Business Development Manager for Europe and North America at Copperberg, share their expertise on how to maximize the value of these events.

Join us as we discuss:

Success Stories: Real-world examples of how companies have leveraged in-person events to secure deals, forge lasting relationships, and inspire new product innovations.
Navigating Industry Peculiarities: Why manufacturing and service leaders find unique value in face-to-face interactions and how events overcome challenges that traditional outreach methods can’t address.
Data and Technology in Event Success: The growing importance of data-driven insights and event tech in tracking ROI, nurturing relationships, and creating post-event impact.
Maximizing Value from Event Participation: Practical advice for companies on how to make the most of their presence at events, from engaging senior leaders to repurposing knowledge gained for strategic wins.
Evolving Sponsor Expectations: How sponsors are moving beyond traditional visibility to prioritize engagement, customization, and quality connections with the right audience.

This episode offers actionable advice and expert insights to help you rethink the role of in-person events in your business strategy. From building lasting relationships to aligning event participation with strategic goals, Åsa and Amjy provide a practical framework for success. At its core, their discussion underscores a vital takeaway: while technology enhances event impact, the real power of events lies in fostering genuine human connections and meaningful engagement.

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