In this special year-end episode, we reflect on the trends, challenges, and innovations that defined aftermarket services in 2024 and look ahead to 2025, exploring growth drivers and potential disruptors in the industry.
Our guest, Lisa Hellqvist, Co-Founder and Managing Director of Copperberg, shares her expert perspective, drawing from years of tracking the aftermarket sector’s evolution and countless conversations with industry leaders.
What You’ll Learn in This Episode:
- 2024 Trends and Challenges in Aftermarket Services — Discover the key themes that emerged this year, including resilience in overcoming disruptions and adaptability in managing rapid change. Lisa shares how a mid-sized manufacturer used supply chain delays as an opportunity by adopting 3D printing and rethinking its service strategy.
- Workforce Challenges: Balancing Upskilling and Digital Transformation — How companies are addressing the talent gap through blended workforce strategies, VR-driven gamification, and “returnships” to build digitally competent teams.
- Evolving B2B Customers: The Rise of the Informed Buyer — How B2B customers are becoming more demanding, informed, and focused on long-term value and sustainability, and where the industry is still catching up.
- 2025 Outlook: Growth Drivers, AI Assistance, and Circular Economy — A look at predictive maintenance, circular economy models, and AI-powered service assistants, and how AI may transform service delivery while staying aligned with customer needs.
Throughout the episode, Lisa provides actionable insights, real-world examples, and thoughtful analysis, offering listeners a roadmap for tackling challenges and seizing opportunities in 2025.
Time Stamps:
- 00:00 — Intro
- 00:30 — Reflecting on 2024: Trends in Aftermarket Services
- 08:09 — Upskilling the Workforce: Balancing Digital Transformation
- 17:17 — Evolving B2B Customer Expectations: The Informed Buyer
- 24:26 — Growth Opportunities: Predictive Maintenance and Circular Economy
- 31:21 — Bold Predictions for 2025: AI-Powered Assistance in Service
- 36:03 — Staying Informed: Resources for Industry Professionals
- 42:39 — Outro
Related Resources to Learn More About Service and Aftermarket:
Websites:
Copperberg — https://www.copperberg.com/
Field Service News — https://fieldservicenews.com/
People to follow:
Lisa Hellqvist — LinkedIn Profile
Kris Oldland — LinkedIn Profile
Stay Connected:
Join Copperberg’s online Business Manufacturing Community:
https://bit.ly/3ZiYUoe
Follow Copperberg:
- LinkedIn — https://bit.ly/cpprbrgLi
- YouTube — https://bit.ly/cpprbrgYT
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Music sourced from Pixabay —
https://bit.ly/3XZ2KSE







