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The next decade will see manufacturers come under pressure to ensure their processes are significantly more sustainable. But what role can service play in this shift? Through technology and servitization, Mark Glover discovers a strong will in the sector to make a difference and to make it happen.

Innovate2019 was Syncron's first leadership summit pulling together academia, industry and analysts to guide OEMs through the inevitable servitization model that manufacturing will soon embrace. Field Service News' Deputy Editor Mark Glover spoke to two of the firm's key voices in that journey; Chief Marketing Officer Gary Brooks and Henrik Lenerius, Global Head of Products.

Enhancements to service parts inventory and price management solutions provide unmatched scalability and flexibility...

New, cloud-based solution leverages Machine Learning and Artificial Intelligence to predict failures and maximize product uptime, ultimately enabling servitization...

Former Dassault Systèmes and Siemens PLM senior executive charged with driving next stage of commercial growth for Syncron.

In November this year top-tier after-sales service solution provider Syncron will be hosting the inaugural edition of a new two day forum Innovate2019. Designed to be a first-of-its kind global leadership summit focused on facilitating conversations and providing insights for manufacturers exploring the inevitable shift to servitization: selling products-as-a-service.

To find out more Kris Oldland , Caught up with Syncron CMO Gary Brooks...

Experts from Accenture, Daimler Trucks North America, Spartan Motors, Carlisle & Company, Bocconi University and Syncron share strategies to succeed in the years ahead...

To help manufacturers navigate one of the most transformative times in history, Syncron^TM, a provider of cloud-based after-sales service solutions focused on empowering the world’s leading manufacturers to maximise product uptime and deliver exceptional customer experiences, today published “2019 After-sales Service Predictions: Powering the Journey to Servitization Through Maximized Product Uptime.” Service experts from Accenture, Daimler Trucks North America, Spartan Motors, Carlisle & Company, Bocconi University and Syncron shared insights on the time, resources and technology manufacturers will need to win in 2019 and beyond. 

Servitisation – where organisations transition from selling one-off products to selling the outcome or value those products deliver – is leading manufacturers to evolve their after-sales service operations from reactive, break-fix models focused on repair execution, to a new paradigm focused on dynamic repair prevention and maximising product uptime. In this new white paper, Syncron unveils how manufacturers can succeed in this shift to servitisation. 

“In this new era of servitisation, the responsibility for ensuring maximised product uptime is shifting from the end-user to the manufacturer,” said Gary Brooks, CMO at Syncron. “This new business model will require manufacturers to find ways to increase cost efficiencies throughout the entire value chain, ultimately driving them to completely transform business logic, company cultures and product development strategies. Today’s global manufacturers are at a pivotal point in their storied histories, and those that adapt to the changing climate will be the ones to come out on top.”

The key predictions included in the white paper include: 

1. The time for manufacturers to begin shifting to servitisation is now
2. Manufacturers must intelligently allocate the resources behind an evolving industry
3. Adopting the right technology is crucial to making servitisation a reality

In addition, the white paper includes a foreword by Syncron CEO, Anders Grudén, plus further details about the future of after-sales service and immediate next steps for manufacturers to take as they begin 2019.

“We interviewed multiple industry experts – the best-of-the-best around the globe, to compile this expert advice,” continued Brooks. “This white paper will serve as an ultimate guide for manufacturers to establish business plans for not only 2019, but also several years down the road.”

Key contributors to “2019 After-sales Service Predictions: Powering the Journey to Servitization Through Maximized Product Uptime” include: Kurt Ranka, Principle Director, Accenture; Carlo Alberto Carnevale Maffè, Professor of Strategy, Bocconi University; Nate Chenenko, Manager, Carlisle & Company; Jay Johnson, General Manager, Daimler Trucks North America; Jon Dickinson, Director of Aftermarket Sales, Spartan Motors; Anders Grudén, Chief Executive Officer, Syncron and Gary Brooks, Chief Marketing Officer, Syncron.

Click here to read “2019 After-sales Service Predictions: Powering the Journey to Servitization Through Maximized Product Uptime” in its entirety. To learn more about Syncron and its suite of after-sales service solutions, visit syncron.com.

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Syncron™, a provider of cloud-based after-sales service solutions focused on empowering the world’s leading manufacturers to maximise product uptime and deliver exceptional customer experiences, has recently announced a $67 million minority investment from global growth equity firm Summit Partners. The partnership with Summit Partners will support Syncron’s continued development of its category-leading enterprise SaaS solutions and further expansion of its global operations.

Servitisation – where organisations transition from selling one-off products to selling the output or value that products deliver – is leading manufacturers to evolve their after-sales service operations from reactive, break-fix models focused on repair execution, to a new paradigm focused on dynamic repair prevention and maximising product uptime.

Syncron offers a fully integrated SaaS platform to optimise the performance of the after-sales service supply chain and enable global manufacturers to evolve to subscription-based uptime service models, which is critical on the journey to servitisation. The Syncron Service Cloud applies machine learning to multi-echelon logistics and IoT data designed to deliver predictive insights and drive enhanced customer experiences, greater efficiency and brand loyalty.

[quote float="left"]Syncron powers the after-sales service organisations of many of the world’s leading manufacturers, including Electrolux, Hitachi, JCB, Mazda, Siemens and Toyota[/quote] Headquartered in Stockholm, Sweden, Syncron powers the after-sales service organisations of many of the world’s leading manufacturers, including Electrolux, Hitachi, JCB, Mazda, Siemens and Toyota. Syncron has more than 330 employees across 10 global offices and is a recipient of the Great Place to Work^® award.

“We are delighted to partner with Summit Partners to support Syncron’s next chapter of expansion and our path to IPO readiness,” said Anders Grudén, CEO of Syncron. “Summit’s deep experience collaborating with high-growth, enterprise SaaS companies will add valuable support to our vision of leading the transition from reactive, break-fix after-sales service to intelligently maximising product uptime and customer loyalty.”

“We believe Syncron is uniquely positioned to support global OEMs on their journey towards servizisation,” said Antony Clavel, a Principal at Summit Partners who will join the Syncron Board of Directors. “Across automotive, industrial machinery, high-tech, aerospace and many other industries, sophisticated manufacturers are working with Syncron to drive after-sales service excellence.”

“Syncron is an impressive technology company serving some of the world’s most respected manufacturing brands,” added Han Sikkens, a Managing Director with Summit Partners who will also join the company’s Board of Directors. “The Syncron team has delivered strong, profitable growth on a global scale and we look forward to supporting the company’s continued market leadership.”

Summit Partners manages over $14 billion in capital and has invested over $2 billion in European-headquartered growth companies. Syncron represents Summit Partners’ first investment in Sweden.

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Gary Brooks, CMO, Syncron talks to Kris Oldland, Editor-in-Chief, Field Service News about how the discussion around uptime has shifted from how to why...

“Time is something that is incredibly perishable, it’s finite, we never seem to have enough of it and we always wish for more of it in dire times.”

This eternal maxim, that translates across all cultures in all corners of the world, was at the heart of an excellent keynote presentation given by Gary Brooks, CMO at Syncron at the Field Service USA Conference in Palm Springs earlier this year.

Time is something that is incredibly perishable, it’s finite, we never seem to have enough of it and we always wish for more of it in dire times“It is interesting to apply that thinking to our business of field service,” Brooks explained when I sat down with him to catch up over a coffee a little later in the day.

“Let's look at it through the lens of time being a cruel mistress and then imagine you're a farmer. Not just any farmer but a very excited farmer because it is the first day of the harvest season. You’re deploying your new half a million dollar combine to go out and harvest at a fantastic new rate - but then it fails.” “It is a Sunday morning and your 200 miles from the dealer and can’t get someone out to fix it - then shift your thinking from that scenario to a question around uptime.”

It is an important shift in thinking and one in which the manufacturer bears more of the burden of failure in return for greater profit and a stickier relationship with the customer.

“At Syncron we’re obsessed with coming up with solutions that help manufacturers improve their uptime levels,” Brooks continues.

“We recently worked with WBR to launch a research project that is looking into uptime. How important is it for the OEM? Do they consider it a strategic advantage? How important is it for the customer of the OEM? 

Do they consider it something that can make their business more competitive? How much are the end users willing to pay for maximised uptime? Are they even willing to pay at all for maximised up time?”

An overwhelming majority of OEMs believe that maximising uptime is a strategic advantage for them“The preliminary research findings have identified that an overwhelming majority of OEMs believe that maximising uptime is a strategic advantage for them. An overwhelming majority of the customers of the OEMs believe it would be a competitive advantage for them. Executives are demanding it from the OEM side. End customers are even willing to pay more for it but the OEM is not ready to maximise uptime.”

It seems clear that the conversation has moved somewhat beyond whether the shift towards uptime was the right path to follow - the question many organisations are now facing is how they make that shift. Although case studies are beginning to surface as Brooks alludes to himself.

“I came to my first field service event three years ago, there was very little mention of the product becoming service, of servitization. Last year there was a tiny bit, but this year we are seeing companies that have now gone out and done it. We’re seeing companies who have now fully evolved to that model.”

Just how important a factor within the move towards servitization is the industry that an organisation operates withinHowever, one consideration I have recently been discussing with the likes of Prof. Baines at Aston University and Ross Townsend of Ishida Europe is just how important a factor within the move towards servitization is the industry that an organisation operates within?

“I think you're absolutely right that it is industry specific,” replies Brooks when I put this to him.

“For example, there are lots of articles on how the automotive industry is transitioning to a new norm where rather than buy a vehicle customers now want to buy access to a vehicle - the end result of which is that the customers no longer become the end-user but a fleet owner whether that be an internal or external operator.”

“And of course a fleet manager will be far more demanding in terms of uptime, than a single end user, so the market disruption really is felt on numerous levels,” Brookes concludes.

Whilst this is a specific example of a vertical being disrupted there could be wider learnings for other industries in how a shift to servitization could impact there own sectors as some business models evolve and other new models that have yet to be considered emerging.

What is holding some sectors back, whilst others drive forwards to embrace advanced services?But what is holding some sectors back, whilst others drive forwards to embrace advanced services?

“Part of the reason for the lack of full adoption could be a mindset, the preliminary response that we are getting from the research suggest that an overwhelming majority of the OEMs view their ability to deliver maximum product uptime or a type of service that guarantees maximum uptime - it was almost 80% that said they would view that as a competitive advantage,” Brookes muses.

“So when things have words like competitive advantage and revenue maximisation tied with it you would think that it would be accelerated implementation - so there is some barrier. The desire exists both on the OEM and the customer side, the opportunity to differentiate your product exists, the technology exists so what are the other variables?”

It is an important question that many companies in many sectors are trying to grapple with and when whoever discovers the answer will hold the keys to the future of field service.

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