ARCHIVE FOR THE ‘service-leadership’ CATEGORY

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris discuss how remote service has now become an habit, after so many months of pandemic and lockdowns, and if companies should keep focusing on remote service for the future.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris analyse how organisation can research what customers want, often with the help of external consultants, in order to design and offer the right solution to their clients.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris look at what industries are ahead of the field service sector when it comes to service marketing.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris discuss the difference between upselling service to an existing client and selling service to a new client and find new markets to serve.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael and Kris discuss how making a business case can help service directors drive change and ultimately achieve successful service marketing.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on.

During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, the conversation turns to the most fundamental bit that needs to be fixed to achieve successful service marketing: the disconnect between the service leadership and the marketing division.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Michael Blumberg, President and CEO of Blumberg Advisory Group.

Michael is a seasoned expert in the field service industry, and he always thinks forward to what's down the road and what leaders should focus on. During the conversation, the two discuss a wide range of topics related to the role of service marketing and the importance of finding a solution to fix the disconnection that often occurs between the service leadership and the marketing leadership within service organisations.

In this exceprt, Michael Blumberg explains the challenges and key issues he has seen over the years amongst service leaders trying to achieve successful service marketing.

Want to know more?

FSN Premium subscribers and FSN Elite members can access the full-length interview plus many, many more in the Field Service New Digital Symposium.  If you have an FSN Premium account you can access the video on the button below. If you are currently on our FSN Standard subscription tier you can upgrade your subscription by clicking the link below. 

If you are yet to subscribe you can join 30,0000 of your field service management peers by subscribing to FSN Standard for free to gain access to a monthly selection of premium content or select either FSN Premium or FSN Elite for even more resources. Click the button above to visit our subscription page to find out more. 

Further Reading:

• Read more about Servitization & Advanced Services @ www.fieldservicenews.com/servitization
• Read more about Service Marketing @ www.fieldservicenews.com/service-marketing
• Read exclusive articles by Michael Blumberg on Field Service News @ www.fieldservicenews.com/michael-blumberg
• Follow Michael Blumberg on Twitter @ twitter.com/blumberg1
• Connect with Michael Blumberg directly by email @ michaelblumberg@blumbergadvisor.com

In this third and final excerpt from a recent white paper published by Aquant, we look at the possibilities that Artificial Intelligence opens to make accurate decisions based on concrete data.

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This feature is just one short excerpt from a white paper published by Aquant

www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.

If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.

 

 

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content Aquant who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.

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Business leaders are leaning into data-centric decision making as a way to move beyond simply tracking KPIs and determine if their services are actually providing customers with value. With the help of smart tools, you can depend less on instincts and theories, and use methods backed by actual insights to propel your business forward.

How do you know if you need a better way to analyze your business’ big picture? Start by taking a look at the way you currently measure customer value.

"If you currently lack the insight to draw specific conclusions,

it’s time to dig deeper into your data."

 

If you currently lack the insight to draw specific conclusions, it’s time to dig deeper into your data. To understand the root causes of issues, it’s essential to have the ability to look deeply into metrics — which is where AI becomes a powerful tool to have in your arsenal.

As AI absorbs and analyzes your data, it can provide predictive analytics that help you understand your customers’ behavior. AI provides deep insights and steers the decision-making process, becoming a mighty ally in the quest to maximize customer satisfaction and improve operations.

Ask Yourself:

• How often does my organization receive customer feedback?

• If a customer churned tomorrow, would we know why?

• How do we currently prevent service disasters before they happen?

• Does our company leverage tech to gain immediate customer feedback on services?

• Are we using data to analyze the way our customers consume products?

Informed Decisions Lead to More Certain Outcomes

At its finest, AI opens new possibilities, giving you the power to make accurate decisions based on concrete data — not hypotheticals. It goes beyond showing you today’s metrics, guiding you and helping you understand all data relative to your goal. Seasoned business leaders know that while metrics may “unexpectedly” dip or miss the mark, there’s always a reason as to why. Instead of panicking, making assumptions, or instating ineffective countermeasures, it is far more accurate to look at the bigger picture to determine how you arrived at the final outcome.

With AI-powered insights, you become the driver and you control the truthful narrative. It’s time to get ahead of NPS, which offer an incomplete look at your business. If you want to strengthen your customer relationships and get an accurate measure of customer satisfaction, AI can help.

Be proactive instead of reactive. For instance, if your AI tool indicates a few less-than-ideal service moments, you can initiate communication with your customers instead of waiting for feedback to come your way. You can also proactively address customer dissatisfaction before waiting anxiously for the inevitable heated phone call, and you can take the opportunity to tell them what actions you’re taking to rectify the issues. On the other side of the coin, if you notice that your service performance is stellar, you can use that occasion to remind your customers why you’re the choice provider, which may even lead to some awesome upselling opportunities.

Clients and potential customers value transparency more than ever, and AI can bolster your ability to communicate. They will start seeing you as a trusted partner in business — a leader that’s fully vested in their success.

Conclusion

With Aquant’s Service Insights, organizations go beyond visualization and enter the realm of action. Unlike traditional BI tools, our products empower teams to solve their business problems by helping them to quickly analyze disparate data and get clear directions on what to do next.

Actionable feedback shows you what information is most relevant and helps direct you to make the right calls for your business. You can easily identify at-risk customers and address your service issues in real time — without the need for an on-site team of data scientists.

Backed by data from more than five million service tickets from manufacturers and service providers, Service Insights generates trends, industry benchmarks, and predictions that fit the context of your business.

You can also tap into hidden data to make more holistic decisions, and share insights and overviews that identify key statistics and important trends.

The best decisions are made with a 360-degree view, and traditional reporting is no longer enough. The decision to adopt AI is a big one, but it’s a tool that can change the trajectory of your business.

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This feature is just one short excerpt from a white paper published by Aquant.

www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.

If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.

 

 

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content Aquant who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.

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Further Reading:

• Read more about Aquant on Field Service News @ www.fieldservicenews.com/aquant
• Read more about Digital Transformation @ www.fieldservicenews.com/digital-transformation
• Read more about Leadership & Strategy @ www.fieldservicenews.com//leadership-and-strategy
• Learn more about Aquant @ www.aquant.io
• Follow Aquant on Twitter @ twitter.com/Aquant_io

 

In this second excerpt from a recent white paper published by Aquant, we discuss which methods are best for creating customer risk scorecards and managing workforce performance issues.

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This feature is just one short excerpt from a white paper published by Aquant

www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.

If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.

 

 

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content Aquant who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.

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A host of analytical and business intelligence (BI) resources exist solely for keeping tabs on metrics.

But standard BI tools still have limitations.

For one, they don’t usually understand a large chunk of your free text service data, including details sourced directly from customer comments, call center agent notes, field technician debriefs, and machine log files. Standard BI tools make it challenging to access, analyze, or interpret unstructured data without a team of data scientists on standby.

Classic BI dashboards only display what’s currently happening within an organization based on past data, which is usually incomplete. The big picture remains obscured once again, making it difficult to use those insights to reach company goals and spot patterns that reveal likely future events. This can lead to the prioritization of unnecessary KPIs, or even worse, analysis paralysis.

Business leaders need total transparency and understanding of their current service landscape to succeed. And these can only be accomplished using tools that give you quick access to easy-to- read analyses that go beyond past trends, offering an idea of what is likely to happen in the future and providing prescriptive recommendations.

Leaders should be leveraging data-centric insights to create the most desired outcomes for their customers — ones that support growth and provide teams with the visibility and know-how to resolve any issues that arise.

Evaluating Performance With Standard KPIs Alone Creates Blind Spots

Most service organizations track KPIs, but too many narrowly focus on single measurements such as first time fix. Knowing the FTF rate is an important performance indicator, but when measured in a vacuum, it offers an incomplete or inaccurate snapshot of the health of your service organization.

Without zooming out for a 360-degree view, decisions that boost one KPI might lead to systemic and costly service issues. For example, how is team performance impacting customer satisfaction, or how are high first time fix rates driving up service costs?

It is beneficial to have a comprehensive understanding of service KPIs, including:

• First time fix (FTF)

• Mean time to resolution (MTTR)

• Mean time between failure (MTBF)

By looking at these metrics in depth, you’ll gain deeper insight into every aspect of the service lifecycle, and see clear connections between performance and service outcomes.

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This feature is just one short excerpt from a white paper published by Aquant.

www.fieldservicenews.com subscribers can read the full white paper now by hitting the button below.

If you are yet to subscribe you can do so for free by hitting the button and registering for our complimentary subscription tier FSN Standard on a dedicated page that provides you instant access to this white paper PLUS you will also be able to access our monthly selection of premium resources as soo as you are registered.

 

 

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content Aquant who may contact you for legitimate business reasons to discuss the content of this white paper, as per the terms and conditions of your subscription agreement which you opted into in line with GDPR regulations and is an ongoing condition of subscription.

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Further Reading:

• Read more about Aquant on Field Service News @ www.fieldservicenews.com/aquant
• Read more about Digital Transformation @ www.fieldservicenews.com/digital-transformation
• Read more about Leadership & Strategy @ www.fieldservicenews.com//leadership-and-strategy
• Learn more about Aquant @ www.aquant.io
• Follow Aquant on Twitter @ twitter.com/Aquant_io