An unexpected but amusing cameo in a recent live stream with Nick Frank and Harald Wasserman not only brought a welcome moment of levity but also shone a spotlight on an important, but often overlooked aspect of remote working. Kris Oldland, reflects back on the session... 

I'm sure everyone of us at the moment is under a greater level of strain than we have ever felt before.

For me personally, I can confess to having never been under so much pressure. As an independent publisher, we have a tendency to punch well above our weight as it is, with an output that matches and dare I say it, betters that of any of the mainstream publishers I have worked for during my entire career in publishing. This is something I take immense pride in. 

Similarly, as the field service sectors leading global voice, I felt it was simply our duty to react in a proactive and positive manner to the current Covid19 pandemic and so establishing the support channel that we have created to host a series of live sessions to help offer guidance to field service companies during this time was something that I knew in my heart we had to move mountains to do. 

It is at times of crisis that we need both leaders and we need to come together as a community. It is our job as the primary layer of news media in the global field service sector to facilitate that. And we may be winging it a little, as are we all sat the moment but so far, I think we've done a reasonable job of achieving that. But I'll freely admit, it has been tough, I'm tired and I know there is a long way to go yet. 

 

An Excellent Moment of Learning from an Unexpected Source: 

So a week or so on, I have just a moment to take stock on everything that happened in a whirlwind of anxiety, anticipation, and action. And while there have been countless excellent learnings from our Covid19 sessions which you can catch up on here perhaps one of the most important aspects of the current situation was raised by an unexpected cameo on my recent stream with Nick Frank and Harald Wasserman of Si2 Partners. 

 

"It was the follow up cameo that brought a wonderful moment of levity into what have quite understandably been a series of tense sessions across the week..."

 

It was a moment of sheer unexpected levity, and it shone a light on a very important yet potentially easily overlooked aspect of remote working that we are all currently engaged in. 

Just as Nick was speaking about the importance of strong leadership we saw a blurred flash across the camera as his young daughter entered into the shot. However, it was the follow up cameo that brought a wonderful moment of levity into what have quite understandably been a series of tense sessions across the week. With the wonderful exuberance of youth on her side, Nick's daughter proceeded to torment her Dad, with a pair of bunny ears behind his head and a wry smile to our live audience before treating us to one more wave as her brief but enjoyable cameo came to an end. 

It was an endearing moment, that reminded us all of the humanity that lies behind the screen - something that was acknowledged by a number of the audience in the chat room of the live session. 

 

"Actually, you are letting people in to your lives and I think this is quite difficult for some people..."

 

Nick coped with things admirably, and there were shades of Professor Robert Kelly's famous BBC video interview which went viral for sure. However, what this intervention brought forward was an important discussion on the importance of levity in these challenging times. 

"The thing about remote working and 'virtual sessions' is that they are very intense," Frank commented during the stream. 

"The meetings are much shorter, they are to the point and rather than having one or two sessions which are much longer these are shorter, more frequent and more intense. The other thing is that you can see the environment. Actually, you are letting people in to your lives and I think this is quite difficult for some people. 

"But now, because of the situation we are in, people are getting used to the seeing the working environment and it actually becomes OK, we're all in the same boat and it is of no surprise. What it brings is an informality to the discussion which completely changes the means of communication.

"I think it is these moments of levity and socialisation that can allow us to understand our teams as people and who they are and that is an important part of leadership, and leadership is vital at the moment." 

 

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Finally, to say a big thank you for everyone who has joined our new Pateron tiers of paid for support of our work. 

We will be arranging for all of our premium content library to be uploaded to a non-sponsored, members only access area in the coming week and will also be setting up the discussion groups and arranging for some additional member only interviews to be conducted so watch this space.  

If you are interested in accessing our additional membership tiers you can do so from as little as £15/month and throughout the duration of the pandemic that costs will give you access to the top tier VIP membership as well. Find out more @ https://www.fieldservicenews.com/subscription-tiers

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In a recent edition of the Field Service Podcast, Field Service News, Editor-in-Chief, Kris Oldland sat down with Patrick Jansen, Field Service Manager, VBR Turbines, about why they decided to undertake an in-depth build of their own bespoke IoT solution.

"It all started about 6 years ago. We are an MRO (maintenance and repair organisation)  so we do own anything, we don't produce anything, our business is service. We saw that our market was changing. There was knowledge drain, changes in the labour market and more." Jansen explained. 

"So we started to look at what our service deliver should be like ten years from now and alongside that how could we overcome the challenges that we face in the labour market and how could we address the knowledge drain with our customers. There were a couple of things that saw needed to be done.

"One of the main drivers for us was to create an additional tool to facilitate remote support for the customer but also do diagnostics on the assets. This is because in the energy market within Europe has changed significantly." he added.

One such change has been the shift within the energy sector is that the traditional way of working with a predictive maintenance schedule was to base the schedule on running hours, but this is no longer an appropriate methodology as the amount of running hours has reduced. 

However, there were other benefits that Jansen and the team at VBR Turbines were able to benefit from - including the reduction in training time for new engineers. 

"The remote solutions can help people to get trained faster, the time to training a field service engineer really dramatically reduced." Jansen added. 

 

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It has taken longer than many predicted, but Augmented Reality is finally gaining significant traction in the field service sector. Indeed, evidence of this new momentum can be seen in the number of new AR vendors entering the space. One company that pioneered much of the technology and concepts now becoming increasingly explored in our sector is Scope AR. Kris Oldland sat down with their President David Nedohin, to get his take on the case for Augmented Reality in the field service sector…

There are several different layers to how AR can sit within field service operations indeed long-time readers will recall the many times myself and Scope AR President David Nedohin have discussed the various facets of how this exciting technology will play a pivotal role in the field service delivery of the future.

For a long time, Nedohin was one of a very few voices in the sector that had both a deep level of knowledge and first hand expertise within the emerging industry of AR in field service.

The number of voices around him has increased dramatically in the last year or so, but the one thing that I always found gave Nedohin a defined sense of gravitas when he spoke was a firm grasp of the broader picture within the field service setting. This, coupled with a natural earnestness and a genuine belief that the technology can and will solve a multitude of challenges in the field service sector, always marked him out for me as a man worth listening to.

So, with the additional noise now swirling around AR, I was keen to sit back down with him and gather his thoughts on whether AR was set to become more prevalent within the field service sector, and if so how?

"To begin, let's take the remote support aspect of AR," Nedohin starts as we sit down over a coffee. "In all honesty, something we saw coming last year, which is now definitely coming to pass is that this side of the AR offerings is beginning to become heavily commoditised." 

“Allow the AI to tackle the 80% of support queries, freeing up the remote expert to focus on the 20% of more challenging issues – where they can bring value to the table…”

"We find ourselves now in a situation where many of the people who come to us initially are looking at the remote support side of AR. It has become something of a common trend which I think has largely arisen because remote support is all most field service directors hear about when it comes to AR.

"Of course, for us, that is something we can and do support, but it does end up becoming a scenario of simple feature and price comparison and matching, and that's not how we want to sell our product.  The bigger question for us is how field service companies create an interim strategy based around sharing expert knowledge with workers, regardless of where they are, and it doesn't have to be a case of using a remote expert every time your engineers need help.

"You need to have expert knowledge that's available to your workers in advance, and then if they need help, you have the additional option of calling an expert in.  You need those guide instructions, you need support, driven through Artificial Intelligence (AI) highlighting best practices, and then, if needed, you also need an option to call the expert. You don't want to just be in a position where every time you're going to call an expert to help - because that's not a strategy."

Nedohin, makes a valid point here, in that as is often the way with new and emerging technology, sometimes in a rush to adopt a solution, the purpose of implementing the technology, can get overlooked.

Remote Assistance is very much a natural fit in field service, and ultimately, I believe it will become as widely used as video calls, but it is not always a necessary route for each and every call. AI-powered knowledge banks working in tandem with AR – something akin to what Nick Frank termed as "Augmented Knowledge" in a recent article for Field Service News, can help guide an engineer onsite through a repair without tying up remote support.

It is a modern example of the Pareto principle at work – allow the AI to tackle the 80% of support queries, freeing up the remote expert to focus on the 20% of more challenging issues – where they can bring value to the table.

It also brings to mind perhaps one of the most well-repeated mantras we hear in field service. Use the right tools for the job at hand. As Nedohin explains; "It's no different than let's say a mechanic working on replacing a flat tyre. They need to pick the right tool to solve that problem. I mean, some guy's not going to walk up and say, 'I sell hammers' when you've got a nut to take off, and then try to convince you that you don't need a wrench.

"Imagine that conversation, with the supplier saying, 'We've got the best hammers, you need to buy hammers and figure out what to do with the hammer.' The mechanic would think he was insane and go get a wrench from somewhere else," Nedohin adds.

“You have to work back on the problem and figure out what tools you need…”

It is a well-made point that illustrates the importance of understanding your specific use-case requirements before implementing any technology - something I have put forward on many an occasion.

"You have to work back on the problem and figure out what tools you need," Nedohin concurs. "Somebody who's working up on a telephone pole, obviously they need a wearable, they need a monocular device that's going to give them a safe environment and they can overlay some instructions. 

"If it's somebody, who's working in manufacturing on the maintenance or repair of a big piece of equipment they must see exactly what they need to be doing and the AR overlaid on top can give them a bigger picture and surface resolution quickly and effectively. In this use case, a binocular device would likely be preferable.

"The first point on the map, the first question you have to ask yourselves as an organisation, has to be 'what is the right set of tools to help us improve what we're doing right now?'"

The potential of AR in field service is undoubtedly exciting, but as with other emerging technologies becoming integrated into field service such as IoT or drones, the use cases will vary from organisation to organisation. Identifying the gaps in your service delivery and where they can be improved is a crucial first step not to be overlooked. However, having taken that step, AR will likely become an important part of the technology stack that can drive your field service operation forward.

Manufacturing and service companies are facing a looming skills crisis—but industrial AR can help...

We've been asking for some time now how Augmented Reality will fill its potential as a central fulcrum within the future of field service. For Nick Frank the key is for it AR to become entwined with Knowledge Management... 

The English philosopher Francis Bacon once said: “Knowledge is power,” In earlier times, knowledge was usually kept to oneself for personal gain. Today, it is the sharing of knowledge that leads companies to success, especially in times of increasing digitization.

This ‘sharing’ involves collecting data, transforming it into insight and then getting it to a place where people can use it to make a difference. Benefits are only seen when the ‘knowledge chain’ is completed and any break in the chain nullifies our efforts.

So when industry commentators tell you that a particular technology is the “silver bullet” to success, it really is an oversimplification!

The problem is that knowledge is often “hidden” in the various IT systems and applications, or lost in the heads of employees who leave the business. For field service, this problem is particularly severe as the service portfolio is significantly larger than the current product offers due to longer product lifecycles and ever faster new product introductions.

On the other hand, service knowledge must be immediately available, in a distributed fashion, to achieve quick solutions and to ensure customer satisfaction. For service, we should view the challenge as being to provide customers or field technicians with that extra piece of know how that will help them solve problems more efficiently. A kind of “Augmented Knowledge” for expand it and provide it in a targeted manner. Existing information stored in different systems is merged. This can be structured data such as parts lists and unstructured information such as service tickets or service reports.

 

"Unstructured knowledge – text or prose – is analysed using text mining tools and integrated with the structured data. Large amounts of data can then be digitised and used intelligently..."

 

Unstructured knowledge – text or prose – is analysed using text mining tools and integrated with the structured data. Large amounts of data can then be digitised and used intelligently.

Urgently needed information is provided easily and quickly. Being able to network across databases makes it possible to recognize contexts, to analyze causes of failures and to create transparency. By using the system and verifying or excluding results, users continuously enrich it with expert knowledge. The current problem may already be the solution for the next user.

A classic example is finding similar cases (or problems). If an engineer is looking for the cause of a failure, the system looks for similar case and offers potential solutions.

The source for this could be the targeted evaluation of completed service cases (e.g. service tickets). By analysing which solutions were chosen by the engineer, the associated repair instructions, and confirming them as successful (or not successful, as the case may be) after the repair – the system learns through this interaction.

In fact, this process can go further and develop new insights from existing information. By visualizing and recognizing patterns, correlations can be identified, and appropriate measures initiated. For example, as part of a maintenance action or repair, the system can recommend the maintenance or repair of other elements to avoid subsequent failures that have arisen in similar situations.

But how to get that information to the point of need?

Augmented Reality (AR) technology, with its capability to supplement a real object, such as a machine or a component, with additional digital content is an ideal tool for this. It is not just the traditional approach of an expert communicating with a technician, it is extending it to ‘’smart’ databases supplying answers to questions.

 

"There is much to learn about the ergonomics of Augmented Knowledge and how to integrate it into people’s working lives..."

 

For example, in addition to the live video image on a tablet, smartphone or smart glasses, information and instructions can be augmented to the display to help solve the problem. These may be created by an expert remotely or they may be rendered as step by step instructions by the knowledge management system.

The individual steps necessary to solve the problem are now available in the form of AR annotations and can be subsequently edited and saved. This is another advantage of the AR system: The repair process gets documented and can be used again for similar cases.

So, if the engineer encounters this problem again in the future, they can reuse the annotations of the first repair without having to consult the expert. In addition, the solution is also available to all other engineers.

This saves significant time and effort. The caveat is to be able to present information to users such that they can use it. There is much to learn about the ergonomics of Augmented Knowledge and how to integrate it into people’s working lives.

This is a good example of how by turning information into transportable and analysable data (some call this digitisation of their processes), it is possible to accelerate service delivery, saving time and money for both the service provider and the user of machines.

Our experience is that by breaking down Knowledge Management and Augmented Reality into smaller pilot projects, we learn how to provide Augmented Knowledge to the Technician. Not just the technology, but actually how people brains cope with having access to this additional insight.

This may seem as bit ScFi and daunting at first, but you would be surprised how much of this you already do. Our advice is don’t look to anyone technology being pushed at you as the unique solution to your problems. You must develop your Knowledge Management, Augmented Reality and People capability in parallel.

For more information on how to start this digital journey, you can contact authors at peter.maier@si2partners.com or nick.frank@si2partners.com

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Nick Frank, Managing Partner at Si2 Partners 

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The potential for Augmented Reality being utilised in field service delivery can be leveraged just as effectively by smaller and medium-sized businesses as it can by their larger enterprise sized peers. Kris Oldland reports...

The potential of Augmented Reality within field service has been discussed for some time now, but as often happens with emerging technologies we tend to see early adopters come from enterprise rather than SMB sized companies.

Indeed, with the need to invest in expensive additional equipment plus the applications to power these devices surely this is one area where larger organisations can gain a competitive advantage?

Ultimately, the answer here comes down to a matter of perspective.

The intrinsic value of AR is that it can allow an organisation to dial in the expertise within their organisation directly to the customers’ location.

In any service contract, the true inherent value is within this expertise. Let’s take an example of a faulty widget which is stopping an organisation from being able to operate at an optimal level of productivity.

 

"In any service contract, the true inherent value is within this expertise..."

 

Do you think that the customer – who is facing this loss of productivity, cares whether that experience, which will enable them to get back up and running, comes in the form of a well presented, corporately branded field service engineer on site or if that experience comes in the form of a remote expert able to guide either an in-house maintenance engineer or a locally sourced third-party service engineer, step by step on how to get the widget back up and running?

Of course, from the field service provider’s perspective, there are numerous benefits of getting their engineer on site. One of the significant benefits being the all-important face to face interaction with the customer, but if we are talking about reducing the time to get that customer back up and running from days to hours, or even hours to minutes – then what value could that add to the service contract in the future?

Another scenario could be that the fault may be a relatively easy fix.

One which for the experienced engineer with a relatively standard technical skill set could be easily performed – yet as the majority of service directors will attest to the cost of getting that engineer on site is the biggest red line on their P&L.

How much would your company save if you could hire a local contractor, on a day or maybe even hourly rate, with the same broad technical skill set to attend the service call and be able to reduce the time he is onsite to an absolute minimum by allowing an experienced engineer, who can see what the onsite engineer sees, guide him through the repair, using digital annotations, to make it explicitly clear what actions to perform in order to provide the fix?

The key question here is, of course, how many such occasions, in which you avoid that expensive truck roll, would it take to pay for the device and application licence? Remember, the key selling point for AR, as with mobile, is on delivering a tangible return on investment (ROI).

In fact, let’s stay focused on ROI and those dreaded red lines on the P&L.

 

"The transitory life of the field service engineer is one that is hugely appealing but as your engineers grow older, they may be less inclined to travel so frequently, with family commitments taking preference..."

 

Retention of experienced field service staff and the training and development of new entrants into the field workforce are of course two other major areas that field service directors need to pay significant attention to.

Again AR can play a major role in both of these critical areas.

The transitory life of the field service engineer is one that is hugely appealing but as your engineers grow older, they may be less inclined to travel so frequently, with family commitments taking preference.

Traditionally, the only real means for such engineers to find a work-life balance within an organisation that was better suited to their changing needs was often management – but not all engineers, make good managers.

AR can allow a company to provide their more experienced engineers with the opportunity to find that better work-life balance, negating the risk of all that valuable experience and knowledge walking out of their door.

Similarly, it can take many months and in some sectors years for a company to be comfortable sending out a new engineer to client sites.

Whilst such training programs are admirable and often essential in terms of maintaining brand reputation, they can be a huge drain on resources.

AR can allow companies to dramatically cut the time needed for development and send their new recruits out into the field sooner – but with the safety net of being able to dial in an experienced engineer into the site remotely to help them when the going gets tough.

AR can even open up exciting opportunities for SMBs to expand into territories that would absolutely have been cost prohibitive for them to do so in the past.

Again, if your true value is the knowledge, expertise and insight within your field service organisation AR is the perfect tool for transmitting that value in real-time to anywhere in the world.

Ultimately, every field service organisation, big and small, will today empower their service engineers with a mobile phone and many AR solutions will run on such devices so even the need for investment in actual hardware is nonessential, making AR an extremely realistic introduction for even the smallest field service operation.

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Mark Brewer looks at how and why the two big technologies that are set to alter our industry forever are likely to converge...

To most people, the idea of a Digital Twin is largely just that - an idea. The concept may make sense, but they can’t be sure they’ve actually seen it demonstrated in the real world. Or at least not in any useful everyday purpose... yet.

It’s different for those working in Field Service.

Digital Twin is on everyone’s lips, an exciting buzzword that’s changing the shape of the sector and opening the door to new possibilities.

Forward-thinking Field Service organisations are already factoring it into their planning and monitoring activities and may even be deploying it where they can.

Why is Digital Twin such a hot ticket in our world?

 

Raising the game

The focus of Field Service centres on improving the reliability of an organisation’s assets. By enabling them to operate efficiently for longer, with less maintenance, you enjoy a greater return on investment while also spending less on upkeep and parts.

Clearly, the ability to accurately predict potential problems in those assets before they happen is a big help in achieving the above. Even more so, if steps can then be taken to not only rectify these issues but also provide a better experience for customers.

 

"A study by The Service Council found that four in ten incomplete service visits to fix equipment would benefit from the use of live video or AR..."

 

AR combined with the Internet of Things (IoT) does all this... which explains why the Field Service sector is so excited about it. The result is known as the Digital Twin – creating a bridge between the physical and the digital.

A study by The Service Council found that four in ten incomplete service visits to fix equipment would benefit from the use of live video or AR

Better connectivity, together with more accessible relevant tools were considered to improve the speed and quality of issue resolution - meaning that less pressure is put on company resources on-site.

 

A remote revolution

Thinking about practical examples, it’s not too difficult to see what a difference a Digital Twin would make, almost immediately.

Imagine you’re maintaining an elevator that’s installed in one of your customer’s offices.

Thanks to AR, your engineers can view a digital representation of that elevator, on their screen in your offices or on the road on their iPad, nowhere near the physical location of the asset. They can monitor operations virtually, from the comfort of their desk and without having to visit the elevator.

The 3D model on their screen is generated using engineering data with the output of the various sensors installed on the physical equipment augmented onto this. Some show power consumption, to see how efficiently things are running. Others might show spikes in voltage or the level of vibration and wear generated by the hoist as it runs up and down the building floors, whilst also indicating the number of trips completed and speed.

 

"On-screen augmentations and animated sequences give those involved an accurate visual indicator of any parts required, and how they may be assembled or disassembled..."

 

In short, it gives your engineer a comprehensive insight into the status and performance of the equipment.

When an issue does arise or a part needs replacing or upgrading, instead of having to drop everything and go directly to the site, they may instead be able to talk to a trained individual who may be based on-site, and direct them through the repair/replace process. Using a connected device such as an iPad or laptop, the on-site employee can share live footage and follow the remote engineer’s lead to perform the required maintenance.

On-screen augmentations and animated sequences give those involved an accurate visual indicator of any parts required, and how they may be assembled or disassembled. What’s more, the engineer can tag other team members who may either have useful knowledge to contribute or might just want to learn how to perform the task for next time around.

 

Sharing knowledge

Given that service parts and equipment are becoming increasingly complex and expensive, this process offers a great alternative for Field Service providers to continue providing excellent service while improving uptime and consequently saving customers time and money.

Moreover, it promotes the idea of ‘democratised knowledge’ - the sharing and passing on of vital skills and expertise from experienced engineers to workers that are onboarding. This way, as the seasoned workforce ages, their insights are therefore not lost but live on in even more tech-savvy younger employees. Which is a huge benefit when it comes to training and upskilling.

As said, the benefits of the Digital Twin in Field Service could be game-changing which is why so many of us in the industry are talking about it. Looking beyond predictive maintenance, the Digital Twin also opens up the opportunity to provide value-add recommendations to your customer in the use and operation of your equipment, as well as giving valuable insights to your own R&D organisation for future engineering changes.

What could the Digital Twin mean to you, your organisation and the service levels you are able to deliver to your customers? 

 

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Mark Brewer, is Global Industry Director, Service Management, IFS 

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Aly Pinder outlines how the growing trend for connected products is set to revolutionise the way we approach service...

What is the value of a connected product or asset? Some might argue, connected products allow a manufacturer to capture a wealth of product data which can be used to make better products in the future.

Others might state, connected products open a window into customer usage data which can help manufacturers and sales teams target customers more effectively driving increased revenues.

These are two important use cases and show some of the promise of the Internet of Things (IoT) and connected products.

But I think there is an even more impactful area of value from the ability to connect to products – field service.

Now you may be thinking, of course, it’s all of field service, as you peruse the articles of Field Service News. But even if I am preaching to the choir, the impact that connected products can have on the ability for manufacturers to transform the way they deliver field service and customer support is not necessarily a given.

However, as more products and assets are connected I believe there is a real opportunity to see great leaps in field service and the transformation of the way manufacturers interact with the end customer.

Three opportunities, in particular, jump out as big wins for the future of field service as a result of data captured from connected products and equipment:

 

Finally, predict and not react

The journey from reactive field service to proactive and predictive persists for many manufacturers. I don’t think this is necessarily a battle which will ever reach a state of 100% predictive service, and nor should it.

But I do think there is a great opportunity to take the volumes of data being captured in real-time to make smarter decisions in field service which can lead to a different balance of reactive, proactive, and predictive support.

Also, data gleaned from connected products can help make reactive service calls more valuable and efficient as a technician should have the answers to the issue without having to guess or lean on gut-feel.

 

Service without a truck roll.

As noted in recent IDC research, by 2020, 50% of global OEMs with connected service offerings will have incorporated augmented service execution and/or remote management thus improving service margins by up to 30%.

The ability to resolve issues remotely or to utilize a centralized expert to help a customer solve a problem can be transformative for field service. This type of model could help service leaders allocate their seasoned technicians to the most complex problems as opposed to just an issue within their geographic footprint.

Connected products enable a manufacturer to know what is wrong in advance of a response and ensure the right response is the one scheduled for a scarce set of resources.

 

Focus on the value of the human interaction.

When we think about the negatives associated with the rise of the machines (i.e., Terminator), we often miss something.

This should be an opportunity not a threat.

Connected products which ‘talk’ to each other provides an opening for field technicians to focus on the humans while they are on site as opposed to spending time looking for information, turning wrenches, or filling out paperwork.

Obviously, this will mean manufacturers and service leaders will need to train their technicians on a new set of skills and activities. But as the workforce and economies evolve, the skill of interaction will be in more demand and provide more value in the customer relationship.

And manufacturers which leverage connected product data to have their field teams focus on the customer will succeed.

The promise and value gained from connected products is more than just additional data points.

As manufacturers look to transform their organizations and teams, connected products should be the catalyst for a journey of new ways of delivering value to customers and not the end result of a technology investment.

Field service should be the aspect of the business which sees the biggest gains from connected products and equipment.

The possibilities are endless, and I look forward to seeing where manufacturers take this technology as it extends beyond IT and engineering to the field.

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Aly Pinder is Program Director - Service Innovation & Connected Products, IDC Manufacturing Insights

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Augmented Reality ticks all the boxes of a technology that could have a truly transformational impact on field service delivery and offers a viable solution to many of the challenges of an ageing workforce. However, 2017 research by Field Service News revealed that adoption of AR is still lower than expected - so just what is holding everybody back?

It is long been a widely held belief here at Field Service News that Augmented Reality (AR) will one day play a hugely important role in field service delivery.

But how will that belief begin to materialize and perhaps, more importantly, why has it failed to do so in a significant manner as yet? Yes, there are a growing number of case studies of organizations who have implemented an AR solution but they still seem to be the exception rather than the rule and mass adoption of AR still seems a long way off - but why?

Is it a case that we are pushing at an open door and as we saw with Cloud adoption? Is it just a case of waiting for the rest of the sector to catch up?

Scott Montgomerie, CEO, Scope AR certainly seems to think so.

The potential for AR in field service is tremendous and as the technology continues to prove its worth within organisations who were early to adopt it, AR will only become more pervasive“The potential for AR in field service is tremendous and as the technology continues to prove its worth within organizations who were early to adopt it, AR will only become more pervasive,” he asserts.

“The technology is uniquely positioned to close the growing skills gap in the field service industry by delivering on-demand knowledge transfer and empowering workers to become experts at any given task with little to no training.”

“The efficiencies this creates in terms of a) ensuring a procedure is completed accurately every time by delivering best practices and verifying completed work, b) time savings gained with regard to reduced mean time to resolution and equipment downtime and, c) improved customer satisfaction, will soon propel AR into becoming a table-stakes technology that field service companies can’t afford to go without if they want to remain competitive.”

Evans Manolis, Senior Consultant at another of the pioneers of AR in Field Service, Help Lightning, also thinks that AR has huge potential in our sector.

“The potential is unlimited,” he asserts. “We are only now beginning to scratch the surface of the positive impact that Augmented Reality will have on the field service marketplace and the future of service delivery.”

When used correctly, AR can positively impact several Key Performance Indicators that most field service organizations measure.“When used correctly, AR can positively impact several Key Performance Indicators that most field service organizations measure. From significant reductions in truck rolls, to increased first-time fix rates, to improved time to resolution, to maximized product uptime and better overall customer experiences, AR’s potential is easy to envision. AR is the future of service delivery.”

So given this potential, just what is holding companies back from getting on-board the AR train? What exactly are the objections and hurdles (perceived or real) which are holding field service companies back from adopting AR?

“The biggest objection to AR adoption is actually a misconception,” comments Montgomerie.

“Fancy videos and energetic Innovation Teams want to show the future of AR in industry, which often jumps past the practical applications that can scale saving time and money today.”

“The future of AR will include everyone having AR wearables, which are still limited in availability and costly today. While practical applications of AR can be deployed in scale to support field teams on wearables where available, AR solutions can also support handhelds like smartphones and tablets for everyone else. Combine this with the fact that wearables will become readily available and increasingly affordable in the coming months, and AR is something for now, not just in the future.”

However, cost is also a consideration that is holding some companies back as Montgomorie explains.

The cost of hardware remains a barrier to entry for many organizations. Equipping an entire remote workforce or team of field service technicians with a wearable device requires a sizable capital expenditure, one that most enterprise companies don’t have.“The cost of hardware remains a barrier to entry for many organizations. Equipping an entire remote workforce or team of field service technicians with a wearable device requires a sizable capital expenditure, one that most enterprise companies don’t have.”

This is set to change rapidly though as an increase in demand drives competition up and costs down.

“The cost of even the most sophisticated AR devices on the market, such as the HoloLens, are becoming more affordable,” adds Montgomorie.

“That, coupled with big investments from the likes of Apple and Google to deliver platforms enabling AR to be accessed on nearly any smart device, are quickly reducing the hardware-related hurdles holding many companies back.”

For Manolis the question is more about a reluctance to adapt radically new service strategies more than the additional costs.

“A few years ago, the major objections centered on the technology. AR looked really cool and was cutting edge, but did it work?” He asks.

“Fast forward a few years and now few question whether AR works from a product standpoint. But the reality is that the use of AR is not a technology play.”

“The technology works. The successful deployment of a service strategy rooted in AR is really about service transformation, not technology.”

“It’s about effectively changing the way organizations deliver service. It is about breaking down walls of resistance within service teams and about driving successful buy-in from the service teams tasked with using the technology. It’s about the entire company and not just the service department. It’s about effectively communicating early successes and focusing on what is in it for the service team. Most service leaders we speak with see this (change management) as a hurdle,” he continues.

“At Help Lightning we realized these challenges and have started a Coaching and Consulting Practice, to help our customers successfully use AR to transform their service organization and that has been the game changer for our customers.”

Manolis’ point about the importance of understanding the sheer magnitude of impact AR will have on how an organization approaches service delivery is a hugely salient one and it leads us to consider how AR will fit into the ecosystem of technologies that field service organizations include within their workflows.

Could it be that ultimately AR will become an integrated element of the Field Service Management solution as mobile did previously?Could it be that ultimately AR will become an integrated element of the Field Service Management solution as mobile did previously?

Montgomerie certainly believes so.

“AR will inevitably become part of the tools that field technicians and remote workers use daily in order to do their job. AR is the next evolution in user interfaces and is revolutionizing the way we see and interact with data and information.”

“By allowing users to intuitively follow instructions or easily act upon insights by putting content when and where the worker needs it most - directly overlaid onto the real world - AR is delivering the on-demand knowledge transfer employees need to conduct complex tasks.”

“As the market matures, we expect to see fewer evaluations of how AR alone can drive value, but instead, the mindset will shift toward how it, integrated with other support tools, can impact a company’s bottom line collectively.”

Manolis also thinks that this will, without question be the case.

“Service delivery is changing rapidly. If you are delivering service today the same way you were 5 years ago, you are in trouble. And if you continue to deliver service that very same way, you will be extinct in another 5 years. Integration is a key element in the successful deployment of AR,” he states.

“Integrating AR technologies into service management software solutions like ServiceMax and SalesForce, is critically important,” he adds.

Of course, one additional theory as to why AR hasn’t yet set the world on fire is that in the minds of many field service executives it is intrinsically linked with the development of smartglasses - which themselves are struggling to overcome the stigma left by the widespread disappointment of Google Glass.

Is the widespread adoption of AR essentially actually tied to the adoption of smart glasses in reality?But is the widespread adoption of AR essentially actually tied to the adoption of smart glasses in reality?

Montgomorie doesn’t think this is necessarily the case.

“While smart glasses deliver the ideal hands-free experience to allow remote workers to more easily and efficiently repair or assemble a piece equipment, AR is successfully being deployed (and showing ROI) through the use of smartphones and tablets today. Considering that AR glasses are very limited in availability at this point, it is critical that adoption also includes handhelds so that an organization can support all employees today until glasses become more common,” he explains.

“With advances in hardware, we are expecting several new smart glasses to come to market in the next year or two, bringing down the price and solving many of the issues with the current crop of smart glasses, including field of view, battery life, durability and user experience.”

“It may be a few years after that, but within 3-5 years we expect many field service technicians to be equipped with smart glasses.”

Manolis also sees the future of AR not being dependent on smartglasses in the short term although he does see that changing in the future.

“The important word in the question is “essentially” and my answer to that is no,” he comments.

“We have many customers who have adopted and deployed our solution to their service organizations on a global basis and they’re not using Smart glass technology.”

“That being said, smart glasses will be the next wave of AR technology that we will see, but in my opinion, we are still 18-24 months away from that point. Today there are too many challenges to deploying smart glasses across large service organizations. They tend to overheat, battery life is short, field service techs tend to treat them roughly and they are prone to break, they are still expensive, and many service techs say they are hard to use. All of this will change as the technology improves over the next few years.”

With AR being such a quickly evolving market, FSOs should look for a technology solution that can be implemented today, but that is scalable enough to support devices or hardware platforms of the future,But what about those companies that want to move forward with AR in the here and now? Whilst it is still a sector in its infancy, there are an increasing number of companies offering AR solutions dedicated to the field service sector. So what should we be looking for in an AR provider?

“With AR being such a quickly evolving market, FSOs should look for a technology solution that can be implemented today, but that is scalable enough to support devices or hardware platforms of the future,” urges Montgomorie.

“In addition, it is important for FSO’s to identify a specific challenge with the vendor and ensure that this challenge can be solved. Just as important, FSOs need to remember that it does not need to be every challenge,” he adds.

“The first question a field service company should ask themselves is what is driving their interest in AR and what do they hope to accomplish through the use of AR? Once those answers have been given they should look for a company that fits their goals and objectives,” Manolis asserts.

“Then they should look at the product roadmap the company has laid out. They should be sure that the AR vendor they choose has a product that is easy to use. Frictionless and effortless for both internal and external customers. Finally, they should ask about what the AR provider can offer to help them through the process of service transformation and adaption of the AR solution.”

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