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In the Big Discussion, we will take one topic, bring together three leading experts on that topic and put three key questions to them to help us better understand its potential impact on the field service sector...

This issue our topic is the what to expect in 2018 and our experts are Michael Blumberg, Blumberg Advisory, Bill Pollock, Strategies for GrowthSM and Jan Van Veen, moreMomentum

The first question we tackled was What is the biggest challenge facing field service companies in the next 12 months?

Now let's turn to the second question in the discussion...

What is the biggest opportunity facing field service companies in the next 12 months?

Bill Pollock: The biggest opportunity facing field service companies today is the ability to compete head-to-head with any of their main competitors – however large or small – through the implementation and/or upgrade to a Cloud-based Field Service Management (FSM) solution. Over the past several years, Cloud technology has normalized the playing field for both FSM solution providers and their customers, who are no longer encumbered by the cost and complexity of their legacy premise-based solutions and applications.

Advances in technology are also giving a boost to those field service companies that have embraced these new technologies. For example, the greatest opportunities over the next 12 months will most likely be realised by those companies that will have already implemented Augmented Reality (AR) and/or Merged Reality (MR) into their field service operations. However, the most likely dominant field service organisations will be the ones that have also taken steps to explore the benefits of moving to an Artificial Intelligence- (AI) and Machine Learning- (ML) driven field service solution.

The technology is already there for every field service company; however, only those that embrace – and implement – these technologies will actually be able to reap the benefits.

 

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Jan Van Veen:  When talking about the biggest opportunities, I think we need to look beyond 12 months. It is mission critical to act now on future success.

Most industries are somewhere around the top of the life cycle and are facing (first signs of) commoditization.

The big opportunity for them is to go through the next life cycle where the added value is about enhancing the use of technology. The new value propositions will be heavily driven by data, algorithms and intelligence. The value will be far beyond predictive maintenance and uptime of technology.

This is a domain in which young, rapidly growing data-driven companies are in their comfort zone. So, the opportunity here is moving up the food chain and increase relevance for clients. By failing to pursue these opportunities, the threat is being forced down in the food chain and seeing other players deliver the high value, whilst seeing your role being limited to manufacturing equipment, spare parts and, to some extent, delivering low skilled hands-on machines for maintenance.

For those companies who are not ready to focus on these opportunities, I think your top priority should be to build the missing foundation and make sure you are ready to pursue the opportunities soon.

 

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Michael Blumberg: The biggest opportunity facing field service companies in the next 12 months lies in pursuing strategies that will advance their journey along the path toward servitization.

The specific strategies vary from company to company based on where they are on their journey. For some companies, 2018 will be the year when they finally transition their field service operation from a cost centre to a profit centre. For others, the opportunity lies in monetizing service offerings and effectively marketing and selling service outcomes.

Still, others will have the opportunity to invest in digital technologies that enhance service quality, boost productivity, and create an uber-like experience for their customers.

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Paul Whitelam, Group Vice President of Product Marketing, ClickSoftware takes a look forward to see what the key customer expectations challenges are set to be across the coming year...

Field service organisations are always thinking about evolving customer expectations. Major drivers of this evolution have included mobility, new service standards set by companies like Uber and Amazon, and businesses increasingly measuring their service operations by customer satisfaction scores. Through improved processes, smarter software, and cloud computing, many field service organizations have transformed how they view and deliver service. But their work is never quite done. In 2018, customer expectations will continue to rise. Fortunately, so will the capacity to meet them.

These trends are likely to shape the next stage in customer experience and service delivery. Let’s explore how technology can enable a business to embrace the future and delight their customers.

Everything on Demand

Fast delivery isn’t just for pizza anymore. Video streaming services give consumers instant access to thousands of movies and TV shows and on multiple devices. Too busy to run to the grocery store? Use Instacart or Postmates to have dish detergent and avocados brought to your door. Amazon now offers same-day delivery for select items.

It’s not your direct competitors setting customer expectations, it’s the best experiences these customers have had anywhereAs has been the case for some time, it’s not your direct competitors setting customer expectations, it’s the best experiences these customers have had anywhere. And today, they can what they want, and they can get it fast. A first-time fix will become table stakes for most service businesses. A truly agile field service organization will use mobility and automated schedule optimization to shorten the time to job fulfilment.

Having complete visibility into resource location and availability can enable reshuffling schedules on the fly, providing narrow and accurate appointment windows, and giving customers the ability to self-book appointments from their mobile phones will provide the on-demand experience they expect.

User Experience

There are times when hailing a taxi is both faster and less expensive than choosing Lyft or Uber, and yet customers continue using ride-sharing apps. This shows how much they value transparency and visibility into the service process. The ease of payment can’t be beaten—the price for a ride is shown up front and the customer is charged automatically. This level of transparency can also be provided to the service customer. The ubiquity of mobile devices means giving real-time information to customers about the location, and the likely arrival time, of the service professional—increasing service satisfaction, and acting as a differentiator in competitive markets.

Customers will be able to use a variety of channels to communicate with the service provider about the service visit. This is true on the day of service (providing apartment access details for example) as well as before the day of service (sending photographs about the issue that needs to be addressed to better prepare the service provider) and after (questionnaires about the quality of service when the visit is fresh in the mind).

The customer can stay involved in the service delivery process, and feels more informed and empowered as a result, all accomplished with speed and ease.

Machine Learning

As more field service organizations have moved to cloud-based solutions for managing their operations, they have the ability to leverage massive elastic computing power to rapidly process mind-boggling amounts of data into automated scheduling decisions. No longer constrained by infrastructure limitations, they can take full advantage of machine learning, mobility and data management that combine to enable improved operational efficiency and better customer service.

In 2018 and beyond, your customers will expect speed, transparency, precision, and frictionless interactions.Just as Netflix can provide uncannily specific movie recommendations based on the habits of similar users, using historical data about service delivery and the outcomes of previous engagements enables organizations to build models that are increasingly precise about the time a certain type of job will take a specific technician, and which tools or parts will be required. As organizations improve their understanding of the prerequisites of a successful task, they will get better at forecasting task and travel times, and develop better schedules.

By combining this with machine learning models that incorporate traffic patterns, service providers are becoming increasingly precise in predicting the field service team’s daily schedules and can accordingly make more precise promises to their customers—and keep them. Accurate information about the time and duration of a service visit—and that ability to deliver—will increase not just customer satisfaction, but also trust and loyalty.

Predicting the Future of Field Service

In 2018 and beyond, your customers will expect speed, transparency, precision, and frictionless interactions. No one can guess what disruptive app or service model will reset their expectations next, but honing the ability to deliver on the above is a safe bet. Understanding the factors that make for great customer experience will make it easier to assess which existing and emerging technologies will help you meet, anticipate, and outpace service expectations.

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Paul Whitelam, VP Product Marketing, ClickSoftware, outlines five key technologies he believes will soon be shaping our industry...

The field service industry continued its rapid transformation in 2016, with emerging technologies such as the Internet of Things (IoT) and predictive analytics increasingly changing how field service suppliers manage their workforce.

Service-centric businesses are constantly looking for new ways to meet customers’ growing demand for convenient and communicative customer service.

2017 is likely to bring continued change and innovation, with new technologies reshaping service operations and delivery. It’s a great time to examine what’s in store for the industry this year, and what field service leaders might want to have on their radar. Here are five technologies set to improve the field service industry in 2017:

1) Machine learning and AI

Machine learning (when algorithms evolve and improve over time) and artificial intelligence (AI) also drove new changes in 2016.

With the ability to better process, interpret, and learn from data, more services suppliers can be predictive instead of reactive, and will be able to automate the tasks that don’t need human input. Increasingly sophisticated forecasting driven by machine learning will drive efficiency increases and cost savings.

2) Reaping the rewards of new realities

Virtual reality (VR) and augmented reality (AR) were a major force last year. Even though virtual and augmented reality are predominantly used in games such as Pokémon Go and The Lab, both are being adopted more widely in a workplace context to enhance employee productivity and customer experiences.

In 2017, an increasing number of field service engineers will start to see VR and AR initiatives being introduced to support their training and day-to-day work.

 

As experienced engineers age out of the workforce and businesses try to maximise existing resources, VR and AR will increasingly play a role in enabling training, remote coaching, and viewing more information on each task via wearables.

3) Connected customers

As our recent research showed, customer expectations are growing rapidly around the world. The demand for fast, friendly and high quality service that also fits with customers’ busy and varying schedules is becoming the norm. And, aware of the mobile-led technologies that now exist to support a higher level of service delivery, field service customers are voicing demand for engineer location tracking and up-to-the-minute communications.

This communication between the customers and engineers will give customers the ability to share photos, preferences and job information with technicians before their visit, sharing important information that will expedite the service delivery. Customers will also be able to share their customer experience with their provider after the visit, offering feedback that can inform future service decisions.

Field service suppliers that do not start to think seriously about modernizing their operations in 2017 in this way will see an impact on their ability to compete.

4) A smarter field service

A device is labelled ‘smart’ if it can connect to other devices through the Internet of Things.

This year, smart will become smarter and advancements in machine learning will create new opportunities for the field service industry.

There will be improved inter-connectivity of smart devices, which will enable field service engineers to use their smart devices to contact more experienced engineers when they need guidance.

 

This will improve engineers’ knowledge and skills, and also deliver better customer experiences through increased ‘first-time-fix’ resolutions.

Smart technology will also accelerate preventative maintenance, alerting the customer and technician when there is an issue with a piece of equipment before the customer needs to make the call.

Usage patterns and failures are therefore easier to recognise and plan for, minimising interruptions and failures when a device is connected through smart technology.

5) Autonomous vehicles will drive innovation

Autonomous vehicles are already being trialled in some parts of the world, but 2017 will be the year when the business masses start to investigate their potential in the context of business gain.

This goes a step beyond assisted driving, which is already allowing field service engineers to predict traffic and avoid routes that will slow down their journey. Autonomous vehicles can also reduce the number of multiple visits from engineers by delivering the necessary tools to the engineer onsite, or providing the required tools to the customer if the machine can be self-fixed.

 

In short, self-driving cars or drones could present a field service industry game changer and as autonomous vehicle technology improves—and in-country legislation relating to their use is put in place —discussions around the benefits these offer to industry suppliers will gather pace amidst the race to innovate.

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