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Are field service companies at risk of undervaluing social media as a tool within our industry?

Sep 21, 2021 • FeaturesDigital TransformationservicemaxSocial MediaThe View from AcademiaChris RaddatsSeverina CartwrightKatharina Streater

Is social media being woefully underused in our industry, or is it a saturated mass communication tool that lacks the nuance required for effective customer interactions that drive service excellence amongst field service companies? Kris Oldland,...

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