ARCHIVE FOR THE ‘christian-kowalkowski’ CATEGORY

Academic Excellence

Jul 11, 2019 • aston business schoolmanufacturingProfessor Tim BainesChristian KowalkowskiServitizationServitization ConferenceSpring Servitization Conference

Now in its eighth year and welcoming over 80 delegates from all over the globe, the Spring Servitization Conference focused on the impact of digitalisation and sought to affirm the benefits this discipline can bring to service in manufacturing....

What is Digital Servitization?

Apr 15, 2019 • FeaturesFuture of FIeld ServiceBigDataChristian KowalkowskiDigitalizationServitization

Dr Christian Kowalkowski, Professor Of Industrial Marketing at Linköping University outlines how two of the biggest trends amongst manufacturers, digitalisation and servitization, are in essence two sides of the same coin and why digitalisation...

Service Strategy in Action: How to Grow a Profitable Service and Solution Business

Apr 24, 2018 • FeaturesManagementAdvanced ServicesWolfgang UlagaChristian KowalkowskiService GrowthService Strategy in ActionServitization

Servitization has been an increasingly widely discussed topic amongst the Manufacturing sector for some time now, but whilst an understanding of the why is becoming widely accepted, the how still remains a mystery for many.

New book outlines a step-by-step path to servitization

Jul 30, 2017 • FeaturesManagementAndy NeelyWolfgang UlagabooksChristian KowalkowskiDr. Michael ProvostHoward LightfootServitizationSpring Servitization Conferencetim baines

With the topic of Servitization gaining more and more traction both in manufacturing circles and beyond a new industry book that provides a roadmap to making the shift towards advanced, outcome based services could well be of vital use for...

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