CEM has been identified as a key driver of customer loyalty and profitable growth, is a trending topic in the manufacturing industry. But for many manufacturers this is still a greenfield operation. So where do you stand and how do you get started?
It does not matter whether you’re just getting started, or already well on your way, this Service Innovation Project is meant to help you move one step forward towards designing, selling and delivering high value services, which are also perceived as such.
- Thierry Rober, Head of Customer Loyalty, Bobst.
- Marcos Garcia de la Torre, EMEA Service Vice President, Voith Paper GmbH &Co.
- Lars Bruinsma, Independent Strategic Procurement Consultant, Marel
- Dr. Dominik Mahr, Scientific Director, Service Science Factory