How the Pandemic Has Changed the Approach to Digital Adoption for Companies and Customers

Oct 22, 2021 • FeaturesMartin SummerhayesDigital TransformationCovid-19Digital SymposiumGLOBAL

Kris Oldland, Editor-in-Chief, Field Service News is joined on the Field Service News Digital Symposium by Martin Summerhayes, Head of Digital Transformation Services at MDB Service Consulting.

Martin has over 30 years of experience in the service industry in the UK working for organisations such as HP, the Metropolitan Police and Fujitsu, and he focuses on leading key clients to a successful transition of services into new, agile, ways of working.

During the conversation, the two discuss a wide range of topics related to the acceleration of digital adoption during the pandemic and what this means for the future of service organisations.

In this excerpt from that conversation, Martin and Kris discuss how much the impact of COVID-19 has accelerated digital adoption even for those companies and customers who were very reluctant to approach remote services before the pandemic.

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