Geotab wins Frost & Sullivan Product Leadership award

Jun 14, 2016 • Fleet TechnologyNewsGeotabfleet managementtelematics

Geotab, the Canadian telematics platform provider, has won the North American Product Leadership award in Frost & Sullivan’s 2016 Best Practices Awards.

Frost & Sullivan presents the Product Leadership award to the company it considers has developed a product with innovative features and functionality to gain rapid acceptance in the market. Geotab was recognised both for innovative fleet management telematics solutions and for the partnership-based model that has helped its fast growth.  The company now has 500,000 vehicles in 70 countries using its platform, and over 900m data points are collected daily.

“Geotab’s hardware engineering and software development success has made it a one-stop fleet management solution provider, while most competitors specialise in one or the other,” said Frost & Sullivan Senior Analyst Krishna Chaithanya. “Due to its ability to offer customers technologically superior services compared to other telematics companies in North America, Geotab has witnessed remarkable earnings growth. Company revenue stood at $76 million in 2015, up from $59 million in 2014. The company estimated that its 2016 revenue would exceed $105 million.”

The Geotab GO7 is a small form-factor GPS plug-and-play vehicle tracking device able to integrate with a vehicle’s on-board diagnostics port.  The scalable MyGeotab platform and powerful tracking algorithms allow fleet managers to track vehicles in real time and provide actionable alerts to drivers. Customers gain an in-depth understanding of fleet movement, equipment health, stoppages and routing problems to ensure optimal time management and consumer satisfaction.

The real-time integrated fleet management capabilities in the Geotab platform may not seem cutting-edge in Europe, where operators have benefited from this level of functionality for several years now,  but it does appear to be a relatively recent development in the North American market, and the feedback capabilities of Geotab’s GO TALK impressed Frost & Sullivan.

It acknowledged that one of the key benefits of the Geotab solution is the company's input-output expander (IOX) technology, which allows businesses to easily expand their fleet management capabilities for specific needs such as satellite tracking, driver ID, hours of service, camera systems, and temperature monitoring.

Geotab has made its data open for easy integration with customers’ IT systems and third-party apps. “Importantly, Geotab’s competence in data engineering and solution development results in competitively priced products that offer in-depth information about productivity, safety, efficiency, and compliance” noted Chaithanya. “It supports advanced safety management for drivers and fleets, more constructive fuel management, constant monitoring of vehicle engine health, and strict reinforcement of safety guidelines.”



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