Sunrise Software survey reveals Gamification could need a makeover despite increases in productivity and customer satisfaction...
It's a business strategy that has created both a buzz and a backlash but the findings of a new survey indicate that gamification is a growing trend delivering the right results.
86% of managers said gamification had benefited their organisation with increased productivity and 43% cited an increase in customer satisfaction.
End Game for Gamification?
However there has been something of a backlash against the term gamification with some staff complaining that the "fun" element of the software actually trivialises important tasks. The survey showed that only 25% of workers felt more engaged, motivated and productive since gamification was introduced. The results also highlight that most employees favour tangible rewards for their hard work although they did acknowledge that recognition of a job well done increased their motivation.
There has been something of a backlash against the term gamification with some staff complaining that the "fun" element of the software actually trivialises important tasks.
Can gamification evolve?
The future of gamification has been questioned by many industry leaders with some suggesting that the technology is overhyped and the terminology needs to change. Neil Penny, Product Director at Sunrise Software which has deployed gamification within its own Service Desk operation, commented: “The survey highlighted that anything that increases motivation and reduces employee turnover will improve productivity, leading to the twin benefits of raising customer service and cutting the cost of recruitment.”
He added: "We have seen from our own experience that by introducing gamification successfully, companies can look forward to increased employee motivation that boosts productivity and impacts positively on customer service, and ultimately the organisation’s bottom line."
A copy of the Sunrise Software Gamification Survey Findings can be downloaded at