Event Overview: Servitization - Theory and Impact

May 01, 2015 • Featuresaston universityEventsServitization

Hosted by Aston Business School and the Aston Centre for Servitization Research and Practice this conference which is being held across the 18th and 19th May 2015 at Aston Business School promises to be a showcase for current, relevant and innovative research in the study of Servitization...

Servitization can protect and enhance business performance, leading to long term growth and sustainability. Over the next 3 years, 65% of manufacturing businesses worldwide will turn towards offering services*. Set against this backdrop the annual Spring Servitization Conference as Aston Business School will showcase current. relevant and innovative research in the study of servitization.

Presentation themes for the conference include:

  • Business model innovation for servitization
  • Customer interaction and co creation through real time data and social media
  • Techniques for the identification of service opportunities and design of services
  • Organisational capabilities and environmental conditions required for successful servitization
  • Digital technologies as service providers; connected products and the IoT
  • Business ecosystems and co opetition for delivery of advanced services
  • Implementation of servitization; the challenges, barriers and enablers
  • The circular economy and environmental

About the conference: 

The Spring Servitization Conference 2015 returns for a third year, attracting a strong international gathering of academics working in the field of servitization research. The organising committee is pleased to announce a record number of research papers have been submitted this year, covering themes such as: business model innovation, the circular economy and environmental sustainability and digital technologies as service enablers.

Who should attend: 

This event is targeted at researchers working in the field of servitization, managers and directors from manufacturing companies both large and small, software producers and other technology innovators of all sizes.

Keynote speakers

  • Professor Tim Baines, Director, Aston Centre for Servitization Research and Practice. Tim is an international authority on servitization and works extensively with manufacturers to transform their operations to compete through advanced services. He has published over 200 papers on management and engineering, and is amongst the most frequently-cited authors on servitization. His career started with a technician apprenticeship, and has progressed through a variety of industrial and academic positions. Read Tim Baines latest exclusive feature for Field Service News here 

  • John Cullen, VP Services Marketing, Metso Corporation. John Cullen is VP Services Marketing at Metso Corporation. In this role John is responsible for productizing the service portfolio, transforming the business to value based solution selling as well as communications for this 1 Billion Euro plus mining services business. Previous to working for Metso, John had a long history in business development and sales working for global brands, such as Nokia and O2, as well as having his own successful business development and sales company. John has an Engineering Science degree from St Catherine's College, Oxford University.

  • Harman Lanser, Product Development & Logistics Group Component Products for AIRFRANCEKLM Engineering & Maintenance Within his scope is development of new products within the Component Availability area, OEM strategy and Supply Chain Development. Before that Harmen was Director Component Management at KLM Engineering & Maintenance for five years after a period of 6 years in Purchasing at KLM E&M as Director and Vice President Strategic Purchasing. Harmen has an experience of 28 years within Engineering & Maintenance. Since the Air France/KLM merger in 2004 he is one of the key players in the alignment of the procurement and supply chain activities of Air France Industries and KLM E&M. Harmen has his BSc. in Aeronautics and an MBA in E-commerce

  • Christian Kowalkowski Associate Professor of Industrial Marketing at Linköping University, Sweden & Assistant Professor of Marketing at Hanken School of Economics, Helsinki. Christian Kowalkowski is His current research interests include servitization, solutions marketing, service innovation, relationship dynamics, and value-creation strategies. Christian has published extensively and serves as an Associate Editor of Journal of Services Marketing and is on the Editorial Board of Industrial Marketing Management, Journal of Business Research, and Journal of Business & Industrial Marketing. Over the years, he has collaborated with companies such as ABB, Electrolux, Linde, Saab Group, Tetra Pak, Toyota Industries, Volvo Group, and Xylem and been invited speaker at research seminars, associations and practitioner-oriented conferences across Europe.

  • Michael J. Provost MA (Cantab) PhD CEng FIMechE FIET MIAM Engineering Fellow, Asset Management and Business Intelligence Services at Intelligent Energy Ltd. Before t joining Loughborough, Michael spent twenty-seven years at Rolls-Royce, two years at a Rolls-Royce spin-off company, Data Systems & Solutions (working on applications of aerospace asset management techniques in other industries) and five years at Bombardier Transportation. He is currently advising on the development and roll-out of a range of asset management techniques across Intelligent Energy Ltd.'s automotive, consumer electronics and distributed power product lines

The Venue: 

Conference Aston, Aston Business School, Birmingham, UK, B4 7ET


Further details can be found at www.aston.ac.uk/ssc2015 

Telephone: Jill Forrest +44 (0) 121 204 3249 

Twitter @_servitization 

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