PODCAST - Professor Christian Kowalowski

Mar 14, 2019 • FeaturesCustomer ServiceFuture of field servciceFuture of FIeld Serviceworkforce managementServitizationThe Field Service PodcastMark Glover

In the latest Field Service Podcast, Christian Kowalkowski, Professor of Industrial Marketing at Linköping University, discusses the challenges round transitioning to a servitization business model.




In this episode, Field Service News Deputy Editor Mark Glover, speaks to Christian Kowalkowski, author of Service Strategy in Action: A Practical Guide for Growing your B2B Service and Solution Business, about the challenges businesses can face when adapting to a servitization model having been used to the more traditional transactional framework.

You can connect with Christian on his LinkedIn profile here and email him at christian.kowalkowski@liu.se

Information about the book Service Strategy in Action: A Practical Guide for Growing your B2B Service and Solution Business, including how to purchase a copy, can be found here.