Case Study: Transforming service with the latest field service technology

Jun 14, 2016 • FeaturesSoftware & AppsCognito iQKonica MInoltaCase Studiescase studySoftware and Apps

Rebecca Barnett, VP Marketing Cognito iQ guides us through how they worked with Konica Minolta to improve far more than just service standards...

At Cognito iQ, we love seeing what we do, come to life in the businesses we are lucky enough to call customers.

Konica Minolta UK produces business and industrial imaging products, such as MFP’S (multifunctional peripherals), copiers, laser printers and digital product print.

The company has over 275 service engineers providing planned, reactive maintenance and support to businesses throughout the UK.

Over relationship with Konica Minolta started 15 years ago and exemplifies much of the recent history of mobile workforce technology. From simple automation to today’s solution which provides unrivalled visibility of operational and employee performance.

Konica Minolta originally selected the Cognito iQ mobile application to automate and mobilise their field operation. In 2004, following the merger of Konica and Minolta, the UK business implemented a Europe-wide SAP ERP system which replaced the incumbent mobility solution.

"With easy to understand dashboards and the ability to drill down into granular detail, be it at an individual employee or indeed at a task level, the team at Konica Minolta quickly understood how powerful this would be for them."

After a few months, the UK team reverted to the Cognito iQ solution which we then integrated into their SAP application.


In 2014, Konica Minolta following a market review, we took the opportunity to showcase our new solution, Operational Performance Management (OPM). Cognito iQ OPM represents the very latest in field service analytics.

With easy to understand dashboards and the ability to drill down into granular detail, be it at an individual employee or indeed at a task level, the team at Konica Minolta quickly understood how powerful this would be for them.

18 months on and the Cognito iQ OPM solution is firmly embedded at the heart of the service operation. Here’s a snapshot of just some of the results.

Customer Service

Via their handheld devices engineers are able to request customer feedback on completion of their jobs. The number of customers giving NPS (Net Promoter Scores) scores has more than doubled over the past 18 months.

However, what’s really impressive is that, on average, the Konica Minolta field team are achieving an NPS score of 85.

"Managers have a KPI to call every customer who scores a 10 within an hour to say ‘thank you’ and enquire as to why they felt the service warranted such a high score."

As a sustained average, 85 is fairly unheard of in NPS terms and here’s the really clever bit - the scores are received by the back office in real-time. Managers have a KPI to call every customer who scores a 10 within an hour to say ‘thank you’ and enquire as to why they felt the service warranted such a high score.


In parallel, any customers scoring a 6 or below (NPS calls them Detractors) are called to enquire what the engineer could do better next time.

The insights from all calls are recorded and used to drive a programme of continuous improvement through training, feedback to the engineers and process change.


The Cognito iQ OPM solution gives real-time visibility of what is happening in the field. With this comes a greater understanding of where improvements can be made.

By analysing the data through the Cognito iQ dashboards, significant savings have been made by reducing travel times between jobs. Over the course of year, small savings in time have added up to significant savings in pounds.

In addition, the team have measurably been able to service many more machines per man through improvements in training and process.

Employee Engagement

The Cognito iQ OPM solution produces what we call the Worker Scorecard. In simple terms, it measures each engineer against 6 Key Performance Areas and produces an overall, aggregated individual score at the end of each day.

This then feeds into the League Table which shows, at the click of button, who the highest performers are over whatever period of time you choose.

By understanding exactly where improvements in service needed to be made, Konica Minolta developed a whole new engineer career development programme.

"Sharing performance information transparently has enabled productive conversations and Konica Minolta have quickly developed a reputation for being an ‘Employer of Choice’..."

To move up the levels an engineer has to consistently achieve certain KPI’s and undertake and pass certain training programmes. Pay and reward is linked to this development and guided by quality markers taken from the Cognito iQ OPM solution such as NPS scores, levels of productivity etc.


Sharing performance information transparently has enabled productive conversations and Konica Minolta have quickly developed a reputation for being an ‘Employer of Choice’ enjoying many benefits such as reduced recruitment costs, reduced attrition rates and a happy, motivated, loyal workforce.

Now, I’m not all that keen on tech buzzwords.

Frankly ‘transformation’ is about as overused as they come. However, having worked with team at Konica Minolta on this story, I really couldn’t justify using anything else.



Want to know more? You can read the full transformation story on



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