Building a case for investment in FSM systems: Enhancing Customer Engagement & Experience

Dec 03, 2018 • FeaturesManagementCSATCustomer Experiencecustomer satisfactionKevin McNallymobile workforce managementfield service managementfield service technologyService Management

Oftentimes field service directors and managers can see the importance of investment within a dedicated Field Service Management (FSM) ahead of their colleagues in the boardroom. In this series of articles Kevin McNally, Sales Director, Asolvi outlines how to build a case for investment to drive your field service operations forwards.

In the first instalment in this series, we looked at how FSM systems can deliver easy Return on Investment, in part two we explored how investment in FSM solutions can help you achieve better staff retention and in part three we explored how the implementation of an FSM solution can improve worker health and safety.

Now in the final part of this series, we look at the benefits an FSM system can bring to Customer Engagement as well as offer some concluding thoughts on the series...

 


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Customer experience and customer engagement have become buzz phrases of recent times amongst senior executives within almost all organisations and the good news for field service professionals is that this shift of focus on service has meant an increased importance on ensuring field service management teams are able to deliver their service programs as efficiently, and effectively as possible.

Service indeed has now become the core differentiator within industry and field service is an excellent opportunity to make your service standards shine.

By investing in an FSM solution you're enabling your field service engineers to be true brand ambassadors of your organisation. By investing in an FSM solution you are giving them the tools they need to understand the specific needs of the customer they are visiting/history/asset history etc.

By investing in an FSM solution you are giving your field service engineers the tools to deliver the service excellence that will keep your customers loyal.

However, customer experience can also be enhanced through the implementation of FSM solutions in other ways than by empowering the field service engineer...

For example, many modern FSM systems also allow you to provide dashboards to your customers to offer greater visibility into how their assets are performing and how your service organisation is performing against any set SLAs.

Such transparency is very much valued in today’s digital economy where such metrics are becoming increasingly less of a USP and more of an expectation.

Indeed, many of the aspects of automation that an FSM can bring to your service delivery such as automating creation and delivery of work reports, messaging updates on engineer arrival times or even invoicing will improve both the efficiency of your service delivery and the levels of customer satisfaction you are able to achieve.

 

Conclusions: Avoiding a Competitive Disadvantage

For a long time, the key sales point for investing in an FSM solution was to gain competitive advantage.

However, we must now acknowledge that this is a maturing market and that maturation has been increased by the development of the Cloud-based systems.

So the question now is how much of a competitive disadvantage will you be in if you don’t implement a modern FSM solution – whether that be moving away from manual processes for the first time or upgrading to a new solution from a legacy product.

Investing in an FSM solution can improve your ability to meet health and safety requirements and protect your staff, make your customer’s happier, reduce field service employee turn over all while paying for itself within a relatively short time frame.

The question is no longer if you should invest in an FSM solution, but how to identify the right solution provider for you.

 


Want to know more?! There is a full white paper on this topic available to fieldservicenews.com subscribers. Click the button below to get fully up to speed!


Sponsored by:

Access Paper

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Data usage note: By accessing this content you consent to the contact details submitted when you registered as a subscriber to fieldservicenews.com to be shared with the listed sponsor of this premium content who may contact you for legitimate business reasons to discuss the content of this content.  


 

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