About the Author:

Tim Baines

Tim Baines is Professor of Operations Strategy & Executive Director of the Advanced Services Group at Aston University. Professor Baines is the leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses.

Turning the Spotlight on As-A-Service Trend

Jun 16, 2021 • FeaturesAdvanced Services GroupProfessor Tim BainesServitizationThe View from AcademiaServitization and Advanced Services

Professor Tim Baines’ name is synonymous with all things servitization and advanced services. Today, he is talking to Field Service News about Servitization Live, the business event solely dedicated to Servitization and advanced services, taking...

Survive Radical Change with Services

Jul 15, 2020 • FeaturesAdvanced Services GroupmanufacturingProfessor Tim BainesThe View from AcademiaCovid-19Servitization and Advanced Services

Professor Tim Baines, Director of the Advanced Services Group, Aston University and Dr. Ali Zia Bigdeli, Senior Lecturer in Industrial Services Innovation at Aston University argue manufacturing should embrace services as part of its...

I Was Wrong (or Why Professors are not Clairvoyants)

Jun 08, 2020 • FeaturesAdvanced Services GroupThe View from AcademiaCovid-19Servitization and Advanced Services

Aston University’s Professor Tim Baines reflects on how the impact of the coronavirus pandemic has meant that he has had to re-evaluate his predictions from 2019 as industries rapidly pivot and shift their priorities and why servitization has a...

An Evolution of Understanding

Apr 01, 2020 • FeaturesManagementEventsServitization ConferenceLeadership and Strategy

Professor Tim Baines of Aston University, looks back across his personal 30 year journey with servitization whilst looking forward to an industry defining event in the servitization space taking place in Birmingham later this year…

The World Servitization Convention: A New Conference Dedicated To Servitization And Advanced Services

Dec 02, 2019 • Featuresfuture of field serviceProfessor Tim BainesServitization Conferenceconference

Professor Tim Baines’ is synonymous with all things servitization and advanced services as well as a long-term contributor to Field Service News. His Advanced Services Group are launching the World Servitization Convention in 2020 an exciting new...

Are you Doing Data Capture Correctly?

Mar 27, 2019 • FeaturesAdvanced Services GroupAston Centre for Servitization Research and PractiData CaptureFuture of FIeld ServicemanufacturingMonetizing ServiceProfessor Tim BainesServitizationtim baines

Data Capture has evolved massively in a relatively short period of time, but if done correctly it can transform a business. A new whitepaper by the Advanced Services Group brings clarity to the hype around digital technologies and services and...

Pathways towards Servitization

Apr 30, 2018 • FeaturesFuture of FIeld ServiceBusiness TransformationdigitalisationRolls RoyceServitizationServitization Conferencetim baines

Insights from a recent study by the Advanced Services Group at Aston Business School can help you understand if you’re on the right path to advanced services. Professor Tim Baines explains...

Servitization: From understanding to implementation....

Nov 16, 2016 • FeaturesFuture of FIeld ServiceServitizationtim baines

As a leading figure spearheading the servitization movement Professor Tim Baines of the Aston Centre for Servitization Research and Practice has seen manufacturers begin to focus far more heavily on service as a revenue stream in recent years...

Welcome to the New Age of Servitization

May 01, 2015 • Featuresaston universityFuture of FIeld ServiceServitizationtim baines

The world of manufacturing is getting ready for one of the most significant changes since the industrial revolution. Servitization is coming and amongst those leading the charge is Professor Tim Baines of Aston University. We're pleased to...


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