About the Author:

Dr Shaun West

I have developed a unique insight into industrial services (or Servitzation), services created to maintain equipment it since leaving Imperial College in 1994. From this I have a deep understanding of value creation within the manufacturing sector. This is coupled with a strong belief that practice should be improved through the application of theory. Know-how and technology transfer are two very important drivers for me. Transforming ideas that can be used in practice in drives me to learn drives me to do more. Using my project management skills I enjoy helping others to do this: in strategy, in marketing, in change management, in improvement projects.

Product-as-a-Service – is it only really rental by a different name?

Nov 22, 2020 • FeaturesThe View from Academia

Software-as-a-service has become well established, and recently a trend to sell Product-as-a-Service has emerged. PaaS is often sold in a similar way to products with limited additional services provided. From our perspective, this makes PaaS a...

The digital twin as an enabler for new service-base value propositions

Oct 07, 2020 • FeaturesThe View from Academia

Dr Shaun West of Luzern University of Applied Sciences and Arts takes a moment to share his latest work into where digital twins can bring data-rich insight that can drive active improvements in operational efficiency...

Overcoming the Challenges that are Slowing Down Servitization

Jun 15, 2020 • FeaturesThe View from AcademiaServitization and Advanced Services

Professor Shaun West of Luzern University uncovers some of the fundamental barriers manufacturers face when trying to implement a servitization strategy.

Understanding the Barriers that are Slowing Digital Transformation

May 11, 2020 • FeaturesDigital TransformationShaun WestThe View from Academia

Dr Shaun West of Luzern University offers us some insight into the barriers to digital transformation - one of the biggest areas of focus within the field service sector globally...

The Human in the Digitally Enabled Product Service System

Apr 09, 2020 • future of field serviceLucenre UniversityServitizationShaun WestThe View from AcademiaServitization and Advanced Services


Dr. Shaun West, of Lucerne University, explains why increasingly it seems that we have made the mistake of designing services with the machine in mind and us mere humans are developing a habit of just getting in the way...

Academic Review: 2019

Dec 05, 2019 • Featuresfuture of field serviceThe View from Academia

Shaun West looks back on some of the key academic conferences and summits that have taken place over the last year.

A view from Academia: Smart Twins

Oct 14, 2019 • Featuresfuture of field serviceDigital Twinssmart twinsThe View from Academia

In May Innosuisse awarded ZHAW the principle researcher and HSLU as the project management lead in a Smart Twins project (full name is “Digital Twin-based Services in industrial product-service system environments”). Dr Shaun West, Lucerne...

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